Rose Parade floats with Entertainment Value wins: TJ’s, UPS Store, Ag PhD, AARFA

The UPS Store sea monster promoted reading in the 2018 Rose Parade.

by Laura Berthold Monteros

The 129th Tournament of Roses Parade ushered in a new system of float awards. The 24 awards are divided into three categories plus Sweepstakes, in 2018 by Singpoli American BD. The gallery below has photos of the four winners in the Entertainment Value category. The theme of the 2018 Rose Parade was “Making a Difference.” From food to books to raising families, the sponsors of these floats make a difference to people across America.

The four awards and winners in the Entertainment Value category are

Extraordinaire Award for the most extraordinary float: The UPS Store “Books Bring Dreams to Life,” designed by Charles Meier and built by Paradiso Parade Floats

Wrigley Legacy Award for the most outstanding display of floral design, float design, and entertainment: Ag PhD TV and Radio “Salute to Farmers,” designed by John Ramirez and built by AES

Judges Award for most outstanding floral design and entertainment: American Armenian Rose Float Association “Armenian Roots,” designed by AARFA board member Johnny Kanounji and built by Phoenix Decorating Company

Showmanship Award for most outstanding display of showmanship and entertainment: Trader Joe’s “Hats Off,” designed by Michelle Lofthouse and built by Phoenix Decorating Company

All photos are copyright 2018 by LB Monteros

Rose Parade rides: A car that’s a star and vintage autos for the celebrities

by Laura Berthold Monteros

J. Keith White, AIFD CFD takes a photo opp in the 1919 Dodge Brothers car while waiting for Grand Marshal Gary Sinise to arrive.

 

The Tournament of Roses Parade brings to mind huge floral floats with costumed riders gliding along Colorado Blvd. in Pasadena. But the best way to ride in the 2018 Rose Parade may well have been in a vintage Packard with a bullet hole in the side. Or at least, it might be the most evocative! The vintage vehicles that the Tournament Entries Committee picks out for the president, grand marshal, mayor, and Hall of Fame inductees often have colorful histories, and sometimes mysterious ones. It’s a mystery how that bullet hole got there, but it’s fun to think about.

J. Keith White, AIFD CFD and Peter Samek, AIFD are tasked with decorating the cars every year. We enjoy stopping by to chat with the always-welcoming gentlemen and to get a look at the creative adornments. The floral designers carefully choose the colors to complement both the cars and the riders.

Fall colors for the Rose Bowl Hall of Fame inductees in a 1933 Lincoln and 1909 Pope-Hartford brought to mind crisp autumn fields and cheering crowds. Florals in white on the 1929 Packard spoke to the dignity of  Pres. Lance Tibbet. The 1919 Dodge Brothers. that carried Grand Marshal Gary Sinise got several shades of purple that complemented the Pantone color of 2018, ultraviolet; read more about it here. Mayor Terry Tornek rode in 1924 Model TT jitney, decorated with baskets of florals and produce that recalled the bus’ first use as a produce truck.

The gallery with this article has photos of the vehicles in Rosemont Pavilion during deco week. Be sure to check out the captions for more on the flowering of the cars and some interesting facts. To see them in the parade, follow the links in the paragraphs above.

 

All photos are copyright 2017 by LB Monteros