Hope and happiness make for a good Tournament. Our interview with Pres. Laura Farber

Laura V. Farber in the parlor of Tournament House

by Laura Berthold Monteros

Every new president of the Tournament of Roses is enthusiastic when talking about his or her parade, but it would be hard to beat the outright energy and joy of Laura Farber. Even when presented with concerns about the future““““` from long-time parade fans, she maintained her exuberance.

Farber took the helm of the 2020 Tournament of Roses on Jan. 17. She brings her personal vision to the 131st Rose Parade, 106th Rose Bowl Game, and all the attendant events that draw hundreds of thousands of people to the Pasadena area to share in America’s New Year Celebration. She is enthusiastic about new developments in the celebration, but loves the traditions, as well.

“I think that we have to respect tradition, but balance it with innovation,” she said. “We strive in everything we do” to strike that balance.

To that end, in addition to the longstanding committees, the Tournament now has a social media committee, an innovation team, and the brand new Festival Committee to plan and implement events.

“We want to enhance our demographic,” she said, with events that will “attract my kids.” She noted that television is being replaced by streaming for the younger demos. The Funny or Die live stream of the Rose Parade with Will Farrell and Molly Shannon was very successful, she said. It incorporated live chat to engage watchers.

It won’t be Macy’s

A concern that has often been expressed to The Rose Examiner is that increased emphasis on entertainment may lead to a parade that emulates the Macy’s Thanksgiving Day Parade.

“Have no fear. We will not be Macy’s,” Farber insisted. “Macy’s and the Rose Parade are the most diametrically opposed [parades] I have ever seen.” The Macy’s entertainment is for the cameras, and then the floats come, she said. There is a single broadcaster, who can control every element., whereas the Rose Parade has several broadcasters.

“It’s apples and oranges…. We have no desire to turn into Macy’s.”

The official 2020 Tournament of Roses pin is circular to represent that hope is never ending

“We don’t want the parade of 20 years ago,”  she said, but “for traditionalists—we have something for you. It’s your Rose Parade.”

Entertainment or floats?

Something longtime fans will appreciate is how often Farber mentioned florals for floats. “Increase those florals,” she stated several times. Dry materials have distinct uses, but she said, “I’d like to see more floral and less seeds.” She would be “thrilled” to have more floral elements, but that doesn’t mean there won’t be entertainment.

“I do believe in having interactive floats and entertainment. It’s just how it comes together.” She mentioned Earth, Wind and Fire atop the 2018 Forum float, who brought parade-goers to their feet. “They made people happy. People were jumping up and down.” Pauses in the parade for performances are few and are carefully considered, she noted. They are factored into the time frame for the parade, which is two hours on the dot for broadcast.

Speaking of floats…

One event locals and visitors have looked forward to for decades is visiting the float barns during Deco Week, the last few days before the Rose Parade. The floats are in the final stages of flowering at that point, and the volunteers are scurrying around to get finished in time for judging. With no float barns left in Pasadena since Phoenix Decorating company joined the other two commercial builders, Fiesta Parade Floats and AES 15 miles to the east, Deco Week has been scaled down.

For the 2019 parade, AES moved its floats to Rosemont Pavilion, the float barn in the Rose Bowl area, along with Cal Poly Universities and FTD decorated cars. Some viewers expressed disappointment in the limited offerings for the $15 admission price. We asked if having shuttles to the other float barns might help.

Farber said that the Tournament is going to look at shuttles, but can’t make promises. They are also trying to make Rosemont more of an event. This year, AES put on Sip & Savor, a tasting event, next to the barn.

“It’s a good deal, pay for the floats and get admission to Sip & Savor. It was packed, the vendors were happy,” she said. The feedback was good, she said, and there were activities for children, as well. (Sampling tickets were about $2.50 each.)

Each block letter has an embedded illustration: band, equestrian, float, Rose Bowl Stadium

The Power of Hope

Farber was surprised to learn that the word “hope” had never been used in a Tournament of Roses theme before she chose “The Power of Hope” for the 2020 celebration. It is a word that has deep meaning for her, and runs throughout her life.

Farber’s parents came to the States with her when she was a young girl. They were students in Argentina during the time of the “Dirty War.” There was a lack of stability, she said, and students were the most vocal critics of the military government. Civil rights were abrogated.

“It was not a place where you felt comfortable that you could stay,” she said. One of her parents’ professors knew someone at University of California Santa Barbara, and her family was able to immigrate. Her parents, both biochemists, found a place at UCSB.

“It takes a lot to leave everything and everyone you know,” she said.

Her husband, Tomás Lopez, had similar experiences. His family came to New York from Santo Domingo, Dominican Republic. The US offered hope, opportunity, the ability to make a new life.

“That kind of motivated this theme. It’s a unifying theme at a time when we need to be unified,” she said. The New Year is a “time to turn over a new leaf.” Hope is life, she shared. It’s respect, joy, happiness. It’s inspirational, motivational, and aspirational.

“Nobody can ever take it away. There’s something powerful about it,” she said. “The Power of Hope.”

Telling other stories

Farber was animated when the subject of marching bands came up. There are more bands from Latin America than ever before, an all-female band from Copenhagen that she is excited about, and many first-year bands.

She rattled of some of the names: West Harrison High School, Miss., which was founded after Hurricane Katrina; Southern University, Baton Rouge, La.; the rare band from upstate New York; from Houston, Texas, Pearland High School, which served as a shelter during Hurricane Harvey; units from  Greendale, Wis. and Alhambra, Calif.; and a  Moreno Valley, Calif. Title I high school.

The Music Committee hosts a music night to show the videos of applicant bands 18 months prior to the parade. The videos present the music and the story that each unit has to tell.

“The quality is off the charts,” Farber said, referencing both the performances and the stories.

Part of the community

Farber is proud that the Tournament of Roses Association is part of the Pasadena community year-round, not just for a few days before and after Jan. 1. Farber reads books to elementary school students and will participate in the Black History and Latino Heritage parades. The Association and Tournament of Roses Foundation support local public schools with money, volunteers, and events.

“The Power of Hope” applies to the game as well, Farber said. The Rose Bowl Game Keith Jackson Postgraduate Scholarship awards $10,000 each to one student from the Big Ten Conference and one student from the Pac-12 Conference. The students do not have to be on the football players. They will shadow the Rose Bowl Game staff and will be presented with their award at Lawry’s Beef Bowl.

The weather report

It’s always sunny for the Rose Parade and Rose Bowl Game, except when it isn’t. But for the previous 130 parades, it has only rained on 10 parades. There are certain superstitions that go along with that—never have a parade on Sunday, don’t ask a Supreme Court Justice to be the Grand Marshal, and don’t choose a theme with any reference to water—but there seems to be only one person responsible.

“The Executive VP is in charge of weather,” Farber informed us. The Executive Vice President becomes the President for the following year. She told 2019 Pres. Gerald Freeny that she gave him a good parade, and it seems she expects 2021 Pres. Robert Miller to provide lovely weather for hers.

Ultimately, Laura Farber hopes that the 131st Tournament of Roses, with the parade, game, and many events, will bring the “joy and happiness of the New Year. We are ‘America’s New Year Celebration.’”

Visiting the float barns during 2019 Rose Parade Deco Week

by Laura Berthold Monteros

The Rose Examiner dropped in on the three float barns last Friday and Saturday to see the progress of the creations at the commercial builders and to talk to some of the folks doing the decorating. The 130th Tournament of Roses Parade happens on Tuesday, Jan. 1, 2019, so the decorators—almost all volunteers—were busy cutting statice, powdering rice, gluing on flowers, and filling vials.

Be sure to check out the gallery below to see the progress all those volunteers were making.

Making the rounds at Phoenix Decorating Company

Ryan Young with the Farmers Insurance float.

Our trip started off with a bang at Phoenix Decorating Company in Irwindale. We had just walked in the door when a sound like an I-beam hitting the floor split the air. Those cavernous float barns echo, so it turned out it wasn’t as bad as it sounded. There had been a small explosion under the Trader Joe’s float. The folks at Phoenix reacted immediately, with crew chiefs hurrying the decorators off the scaffolding and away from the float.

“Go back to your floats, go back to your floats!” the other volunteers were ordered. Everyone complied, because after all, those floats had to be covered with flowers in less than four days.

We asked a man who had been waiting to work on the Kiwanis float if it was scary. “It certainly was,” he said. Another man suggested that the sulphur-scented smoke we noticed might well be just dust and glue, and we returned to our tour of the floats

At the Farmers Insurance float, “A Carousel of Experience,” we met Ryan Young, a Philadelphia transplant. He’s only been in Pasadena for a few months, and already he was fully into the experience of decorating a float.

“I didn’t realize the scale,” he said, comparing the TV version and the real thing. “It’s neat to see it coming together.”

Young works in procurement for Farmers, which is a good match for his role on the float. He said his job is to be a runner, getting whatever anyone working on the float needs.

At the United Sikh Mission float, “A Divine Melody Resonates in All,” we ran into creative director Minu Singh, whom we spoke with last year. The float features a giant rabab, which she said was the first Sikh instrument. It was used by Guru Nanak to spread his message of the oneness of all though his poems and songs.

“Everything in our holy book is music,” Singh said. “Every time we congregate, it’s about singing.” She spoke of an “eternal cosmic symphony.” “Every bit of creation is part of the symphony,” she said.

A few blocks north at Fiesta Parade Floats

Tejinder and Simran cut statice for the United Sikh Mission float at Phoenix Decorating Company.

We got to Fiesta Parade Floats around lunch time, and most of the volunteers were up on the floats or scaffolds so we stuck to taking pictures. We did notice that there were a couple towering humans looking down from the decks, though.

Lono, the Hawaiian god of music and peace and the deity associated with the fertile lands of the Hawaiian Islands stands at the front of “Rhythms of Paradise,” the Dole Packaged Foods float. Stella Rosa lets the genie out of the (wine) bottle with “Taste of Magic.” (Others are on the American Armenian float at Phoenix and AES’ 24 Hour Fitness float.)

“Harmony Through Union,” the first entry from the Chinese American Heritage Foundation, doesn’t have a whole human, but it does have two spectacularly huge arms, one holding a mallet and the other a golden spike to commemorate the 150th anniversary of the historic meeting of the eastern and western portions of the Transcontinental Railroad in Promontory, Utah on May 10, 1869, and to celebrate the contributions of immigrants.

Rosemont Pavilion

Denise Godfrey and Emma McGregor at the Cal Poly Universities float.

Previously used by Phoenix Decorating Company, Rosemont Pavilion now holds the AES floats for final decorating, as well as Cal Poly Universities and the FTD vehicle decorating. We were able to strike up a couple conversations at the floats. Check back after the Rose Parade for more about the four vehicles that will carry the celebrities in the parade.

At the Cal Poly float, “Far Out Frequencies,” we were given a California Grown sticker, which indicates that 85 percent of the floral material on the float was grown in California. Denise Godfrey was there with her daughter Emma McGregor. Their family business, Olive Hill Greenhouses, was founded by Godfrey’s parents in 1973. They have been supplying indoor plants to Cal Poly for about four years.

At the Chipotle Mexican Grill float, “Cultivate a Better World,” we found Russ Wimmer and Aida Bueno busily mixing spices to cover the float. And that is mostly what will cover the float. Wimmer told us that Chipotle insisted that only the 51 ingredients used at their restaurants can be used on the floats.

Red is created with a mixture of fresh chili pepper flakes and chili powder. The wood is brown rice instead of the usual paper bark, and juniper berries, oregano, lemon leaf, and corn husks are seen throughout the float. Baskets laid out around the deck like a vegetable stand will be filled with fresh produce. The only roses will be a red edging around the bottom and white spray roses tucked into a garland of red chili peppers. The Tournament of Roses granted a variance to allow a wheelchair lift at the back to remain uncovered.

For a list of all the floats with builders and designers, read “Rose Parade 2019 float entries.”

Subscribe to The Rose Examiner by filling in your email in the box, above left. We ask that commenters register with this site, to avoid spam.

 

All photos copyright LB Monteros. Contact administrator for permissions.

 

Tournament of Roses Pres. Gerald Freeny sings ‘The Melody of Life’

Gerald Freeny, president of the 2019 Tournament of Roses, at Tournament House. Photo by LB Monteros

by Laura Berthold Monteros

With the Tournament of Roses looking to add more “entertainment value” over the past few years, Pres. Gerald Freeny’s theme for the 2019 Rose Parade, “The Melody of Life,” seems tailor made. But it means more to Freeny than just the excitement that The Forum float with Earth, Wind & Fire brought to the 2018 parade. We had the opportunity chat at Tournament House on Monday about the 130th Rose Parade and 105th Rose Bowl Game, which will be held on Jan. 1, 2019.

“Music is the universal language. It’s something that soothes us, calms us, heals us,” Freeny said. It brings families together and makes enemies into friends, breaks down barriers, breaks down walls, identifies things we have in common. Music brings back memories of special people and loved ones. When Earth, Wind & Fire performed, he said, “everyone was dancing. It brought joy to everyone.”

With music touching nearly everyone, the theme opens many possibilities for float design. “The Melody of Life” fits well with serious and humorous themes, and opens opportunities for performers in all genres of music. Freeny noted that a choir could be on board a float, and music could be gospel, jazz, contemporary, Motown. With the Los Angeles Philharmonic celebrating its 100th anniversary, it could even be classical.

When we asked who his favorite artists are, he had to think. He definitely favors jazz saxophone players though; he mentioned Kenny G, Grover Washington, Jr., Boney James, and Stanley Turrentine, with a nod to guitarist Wes Montgomery. Motown’s high on his list, with the Four Tops, Earth, Wind & Fire, Stevie Wonder, and Lionel Richie getting first mentions.

Life in song

Freeny’s alma mater, John Muir High School in Pasadena, had a reputation for music and sports at the time. He chose sports, but he noted that there was music on in the locker room. On Sunday, he was watching ESPN and noticed how many headsets the players had as they walked out to the field and back into the locker room.

“Music, as well as bringing people together, ties families together,” he said. On holidays when family Continue reading “Tournament of Roses Pres. Gerald Freeny sings ‘The Melody of Life’”

Cake & Conversation with the Royal Court

The 2018 Tournament of Roses Royal Court at Allendale Branch Library: Princesses Lauren Buehner, Alexandra Artura, Queen Isabella Marez, Princesses Julianne Lauenstein, Sydney Pickering, Savannah Bradley.

 

by Laura Berthold Monteros

Queen Isabella, 2018 Tournament of Roses Royal Court, listens to questions at Allendale Library.

What is it like to be on the Tournament of Roses Royal Court? Last Wednesday at Allendale Branch Library in Pasadena, people had the opportunity to find out more about how Rose Queen Isabella Marez and the Rose Princesses view their experiences since the Court was named in October, 2017. Cake and Conversation with the Royal Court has become an annual event at Allendale, and both girls and boys (and a sprinkling of men and women) were there to meet the seven young ladies who represent the TOR and City of Pasadena.

Librarian Veronica Fuentes Bernal acted as emcee, opening with a set of questions before turning it over to the audience. The responses of the young women manifested maturity, self-awareness, a deep interest in other people, and an understanding of their place in the community as ambassadors. This insight was reflected in the responses to a young girl in the front row, who asked what it is like to be on the Royal Court.

Princess Alexandra Artura replied, “It’s more of a job than you think it is, but it’s one I really enjoy.” She noted that the Royal Court represents the city, their schools, and their families.

“People don’t realize you’re not a princess yourself,” Princess Lauren Buehner said. “People want to see you for what you represent.”

Queen Isabella noted the sisterhood that the seven young women had formed, the changes they had made in the community, and making a difference in the world.

Later, Princess Julianne Lauenstein said, “The best moment was when we turned the corner from Orange Grove to Colorado and could see all the people lined up. That must indeed be an overwhelming moment; many queens and princesses throughout the years have mentioned it.

Boys and girls came to Allendale Library to hear the young women on the 2018 Royal Court.

Meeting people, from the many retirement homes they visited to talking to hospitalized children, was stated several times. Princess Savannah Bradley said she was inspired by the people she met, and disappointed that she had to stand in the hall at one of the hospitals because she had a cold. (Library assistant Terry Cannon asked about that; it turns out that with their busy schedules and fall maladies, all the girls got sick at one point or another.)

 

They mentioned celebrities like Grand Marshal Gary Sinise and the oldest living Rose Queen, Margaret Huntley Main. Queen Isabella Continue reading “Cake & Conversation with the Royal Court”

Tournament of Roses crowns 100th Rose Queen Isabella: Photo gallery

100th Rose Queen Isabella Marie Marez is flanked by (L-R) Rose Princesses Georgia Jane Cervenka, Sydney Grace Pickering, Julianne Elise Lauenstein, Alexandra Marie Artura, Savannah Rose Bradley, Lauren Elizabeth Buehner

 

by Laura Berthold Monteros

One of the most exciting events for Rose Parade aficionados—and that includes people all across America—is the Announcement and Coronation of the Rose Queen and Presentation of the Royal Court. This year, people were especially riveted, because the young woman who made it from one of 700 to one of seven would serve as the 100th Rose Queen. She will preside over the 129th Rose Parade and the 104th Rose Bowl Game on Jan. 1, 2018 and will be asked a thousand times what it is like to be Number 100.

The audience waited breathlessly last Wednesday evening as Pres. Lance Tibbet pulled the name out of the envelope he had been handed by Queen & Court chair Dave Link. Reporters and photographers had pens and cameras at the ready. The seven girls on the Royal Court held hands, some with eyes closed, and steeled themselves for the decision one way or another. And it came, so swiftly after what must have seemed like an eternity to them.

Pres. Tibbet announced, “The 100th Rose Queen, from La Salle High School, is Isabella Marie Marez!” The audience exploded. The princesses on the Royal Court swarmed Queen Isabella. The moment had arrived and passed, and the Queen for a Year retreated to change from her champagne and pink gown into pure white.

Making a Difference

The event is more than the announcement, of course. It’s about pageantry and history and fun, and the accomplishments of the young women who will serve as ambassadors for the Tournament of Roses. We attempt to capture some of that in this article; the photo gallery at the end of this article takes you there in images.

After a reception on the patio of the historic Pasadena Playhouse, also celebrating 100 years, the Continue reading “Tournament of Roses crowns 100th Rose Queen Isabella: Photo gallery”

Tournament of Roses 2018 Royal Court Princess profiles

Suddenly Stars: The 2018 Tournament of Roses Royal Court

Julianne Elise Lauenstein, La Cañada HS; Sydney Grace Pickering, Arcadia HS; Savannah Rose Bradley, Pasadena HS; Georgia Jane Cervenka, La Cañada HS; Lauren Elizabeth Buehner, Arcadia HS; Isabella Marie Marez, La Salle HS; Alexandra Marie Artura, Flintridge Sacred Heart Academy

 

by Laura Berthold Monteros

One of seven amazing young women will be the 100th Rose Queen, reigning over the 129th Rose Parade and 104th Rose Bowl Game, which take place on Jan. 1, 2018. All of them will be Pasadena Royalty, serving as ambassadors for the Tournament of Roses and the City of Pasadena, as well as their own communities and schools. On Monday on the south porch of Tournament House, 37 finalists stood waiting for Pres. Lance Tibbet to announce the names of the girls chosen for this role. Each one is outstanding, as readers will discover, and lives out the theme “Making a Difference.”

Be sure to check out the gallery below for photos and more about the Royal Court announcement. For more articles on the 2018 Royal Court, visit our special 2018 Royal Court page.

Queen & Court Committee Chair Dave Link gave a brief history of the Rose Parade queens, and then called the name and number of each finalist. After they took their places on the south steps of Tournament House, Pres. Tibbet came to the lectern.

“We acknowledge the 99 special women who made this possible,” he said of the previous queens, and noted the high level of character and comportment they had established. Referring to the finalists, he Continue reading “Tournament of Roses 2018 Royal Court Princess profiles”

Royal Court hopefuls line up for an opportunity to be a princess in the 2018 Rose Parade

2017 Princesses Natalie Rose Petrosian, Lauren “Emi” Emiko Powers, and Maya Kawaguchi Khan performed one of the final Royal Court duties of orienting the hundreds of girls who were trying out for 2018.

 

by Laura Berthold Monteros

For many teenage girls living in the Pasadena area, trying out for the Tournament of Roses Royal Court is a family or school tradition. They come with their friends and each has a story about why she wants to represent the Tournament and the community in the 129th Rose Parade on Jan. 1, 2018 and throughout the year. Seven young women will be chosen to promote the 2018 theme “Making a Difference” by serving for a year on the 2018 Royal Court. One of those seven will become the 100th Rose Queen, an event so monumental that Pasadena Museum of History has an exhibit dedicated to the Royal Court.

We spoke with some of the teens who came on a beautiful Saturday morning with a cool high for the day of 90 degrees—much nicer than the 100+ temperatures of past tryouts. We caught them before their turn in front of the panel of judges to say, in a few seconds, why they wanted to be on the Court. They had a bit more time with The Rose Examiner! Here, with their photos, are their comments. Be sure to check out the gallery, too, which has lots of photos of the event. All the articles on the Royal Court are linked on this dedicated page as they are posted.  Continue reading “Royal Court hopefuls line up for an opportunity to be a princess in the 2018 Rose Parade”

Wingtip to Wingtip, WASP fly with the best in the 2014 Rose Parade

WASP pilots Shirley Kruse, Jean McCreery and Barbara Simon. Copyright L.B. Monteros 2013

 

by Laura Berthold Monteros

NOTE: This is a reposting of an article that appeared on Examiner.com on Dec. 29, 2013. The last WASP to ride on the 2014 float “Our Eyes Are on the Stars” slipped the surly bonds of earth yesterday.

It was guys in planes who won the war, right?  The war, World War II.  The guys tested the aircraft and flew them from here to there.  Well, there were a few, but according to the National WASP World War II Museum, more than 50 percent of the ferrying of high-speed pursuit aircraft (now called fighters) between 1942 and 1944 was done by women.  These women were WASP.

Examiner interviewed three of these women today at Fiesta Parade Floats, where “Our Eyes Are On The Stars,” a float to honor the Women Airforce Service Pilots, is being built.  The service they performed was ferrying fighters across the country, flying tow target tests for shooting practice, and testing planes so that the men could fly them overseas.

We spoke with pilots Shirley Kruse, Jean McCreery and Barbara Simon who have come to Pasadena for the Rose Parade.  When the war ended, the WASP were dismissed without benefits, without even bus fare home.  “It was a wonderful time, I tell you,” Kruse said.  “We were so disappointed when we were deactivated.  They Continue reading “Wingtip to Wingtip, WASP fly with the best in the 2014 Rose Parade”

Twenty Mule Team brings back Death Valley Days with remarkable craftsmanship

Living history: Twenty Mule Team pulls replicas of the iconic Death Valley boron ore wagons down the 2017 Rose Parade route. In the wagons are the family of Pres. Brad Ratliff and people involved in bringing this piece of history to life. Copyright 2017 R. Monteros

 

by Laura Berthold Monteros

The last time the Twenty Mule Team pulled freight wagons along Colorado Blvd. in the Rose Parade was 1999, when Pres. Dick Ratliff chose the 110-year-old wagons as his personal conveyance. They were back on Jan. 2, 2017 for the 128th Tournament of Roses Parade at the request of Pres. Brad Ratliff, Dick’s son, in an illustration of his theme “Echoes of Success.” He and his family filled two wagons, this time brand-new replicas of the original 1882 lorries that hauled 10 tons of borax each. The Ratliff family was a light load by comparison, so the wagons had to be weighted with huge water tanks.

“Mules need the weight to pull,” Preston Chiaro, president of the Death Valley Conservancy (DVC),  said adding that the weight also helps with braking. Plywood platforms and hay bales were included so the riders could stand and wave to the crowd.

The third appearance of the team was also an echo of its first Rose Parade appearance a century ago, when it also appeared in the inauguration parade of Pres. Woodrow Wilson. The wagons were decorated for the parade by FTD floral designers J. Keith White, AIFD CFD and Peter Samek, AIFD. White told The Rose Examiner during Deco Week that he wasn’t sure how he would flower what seem like gigantic wooden bins, but the photos show that they did an excellent job of nesting white and red roses in green garlands, with white tulips, carnations, baby breath, and other flowers as accents.

Be sure to check out the gallery below for photos and more information in the captions.

The commission to build the wagons came in January, 2016, and was given to Dave Engel, owner of Engel’s Coach Shop in Joliet, Mont. The shop builds and restores equine-drawn conveyances from sleds to broughams to Yellowstone coaches. He started on this project Continue reading “Twenty Mule Team brings back Death Valley Days with remarkable craftsmanship”

California Milk Advisory Board celebrates 200+ years of dairy farming with 2017 Rose Parade float

“Legacy of Generations” sponsored by the California Milk Advisory Board honored the two-century heritage of dairy farming in the Golden State. Many of the decoration materials on the California Milk Advisory Board float represent the food dairy farm families feed their dairy cows. Cows consume food byproducts (citrus pulp, almond hulls, corn stalks), which not only keeps them out of landfills, but is turned by cows into nutritious milk. Ground almond hulls, walnut shells, whole barley, flax seed and oats are used. Many of the materials on the float represent the food dairy farm families feed their dairy cows, byproducts such as citrus pulp, almond hulls, walnut shells, whole barley, flax seed and cottonseed, oats, and corn stalks.

 

by Laura Berthold Monteros

Quick! Which state is Number One in dairy production? Wisconsin? Texas? How about Minnesota? Nope. The top dairy state is also home to the Tournament of Roses. California produces almost 50 percent more milk with 40 percent more cows than the next state. California produced enough milk in 2015 to fill the Rose Bowl Stadium 58 times.

“Legacy of Generations,” sponsored by the California Milk Advisory Board (CMAB), celebrated more than 200 years of dairy farming and families in the 128th Tournament of Roses Parade on Jan. 2, 2017. The float, a confection of ice cream, milk, yogurt, and cheese in flowers, was designed by Art Aguirre and built by Fiesta Parade Floats. Riders were from multi-generational dairy families representing more than 1,300 dairy farm families in the state, families which own and operate 99 percent of the dairy farms in the Golden State. With one in five cows in the United States residing in California, a Holstein graced her very own satellite float.

We spoke with some of the riders who were present at the California Grown presentation at Fiesta Parade Floats on Jan. 1. More about the presentation, which honors Rose Parade entries that use at least 85 percent California grown flowers, in a later article. For now, we will focus on these folks who provide milk, cheese, ice cream, yogurt, and all kinds of dairy products to California and the nation. There are short videos of some of them on the CMAB website. (Scroll down a bit.)

Photos of the California Milk Advistory Board float are in the gallery below, with descriptions of the materials used.

Many of the materials on the float represent the food dairy farm families feed their dairy cows, byproducts such as citrus pulp, almond hulls, walnut shells, Continue reading “California Milk Advisory Board celebrates 200+ years of dairy farming with 2017 Rose Parade float”