The Tournament of Roses announced today that it has created a development office to oversee broadcast partnerships, all parade participants, strategic partnerships and advise on the overall entertainment and creative elements of the Rose Parade. Amy Kule, who last year launched the strategic and creative consulting agency Merry Wonderer, has been tapped to lead the development office. She will continue in her position at that company. Also joining the Rose Parade Development Office and reporting to Kule is Eric Solomon, as Senior Director, Strategic Partnerships. He will lead business development and sponsorship engagement for the Rose Parade.
Kule, who served as a float judge for the 2013 Rose Parade. Prior to starting Merry Wonderer, she was the Group Vice President of Macy’s Parade and Entertainment Group. She was responsible for producing Macy’s Thanksgiving Day Parade and the Macy’s 4th of July Fireworks, as well as other events.
Kule said, “I’m passionate about large scale live entertainment events and experiences and honored to join the Tournament of Roses as they look toward the future with the creation of this brand-new office. I will lead the team and focus efforts on working with our great partners and enormously talented and dedicated volunteers to expand and diversify the entertainment and business model of the parade as well as its surrounding year-long event slate and charitable giving initiatives.”
Solomon most recently served as Director, Strategic Partnerships – Culinary for WME | IMG where he launched the US expansion of the global Taste Festival platform. Solomon was Associate Director, Corporate Sponsorships for the Spirit Awards and worked in client services for Wasserman Media Group.
The Tournament of Roses has been searching for ways to make the Rose Parade more entertaining and more attractive to a younger audience for years. In interviews with incoming presidents, The Rose Examiner has frequently heard this concern. The hiring of Executive Director/Chief Executive Officer David Eads in 2017 brought new eyes to a traditional event, and the formation of a development department is a much-needed addition to the TOR Association. It is hoped that new returning sponsors will be developed, and a more systematic approach to inviting one-time sponsor to mark events such as anniversaries, new offerings, and celebrations with an entry in the parade. As the media release said, “the parade is marching forward in a new era, maintaining its historic roots while layering in new entertainment features.”
Cal Poly Pomona 2019 float team, L-R: Elizabeth Meyer, Nathan Muro, Stephanie Ferreya, Hana Haideri, Caitlin Yaneza, Wolfgang Breitenbach
by Laura Berthold Monteros
One might think that there would be a good deal of competition among the associations that build their own floats for the Tournament of Roses Parade. Indeed there is, but it’s all good-natured. Once a year, they get together for a picnic or potluck at one of the float sites to reveal the designs for the upcoming parade, talk shop, and share information. Your Rose Examiner dropped by the South Pasadena Tournament of Roses Assn. build site on Saturday to chat with some of the folks and glimpse the design sketches for the 2019 parade.
The floats will end up looking a good deal like the sketches, but there will be tweaks along the way, some by the builders as they work on structural and floral elements and some from the TOR Float Committee. With the theme being “The Melody of Life,” there’s an emphasis on incorporating musical elements in each entry. In the case of Sierra Madre Rose Float Assn., acceptance of the design was contingent on adding an instrument to the float. The team added a koto player to “Harmony’s Garden,” a depiction of the Japanese Garden on the grounds of Sierra Madre Elementary School.
Check out the photos below!
Five of the six self-built associations were at the picnic—SPTOR, Burbank Tournament of Roses Assn., La Cañada Flintridge Tournament of Roses Assn., SMRFA, and Cal Poly Pomona—which form a sort of necklace along the foothills. The remaining builder is Downey Rose Float Assn., which is further south. San Luis Obispo, the northern half of the Cal Poly Universities Rose Float, gets together with the Pomona when it rolls down in October.
We met Janetta Mcdowell, the Cal Poly Pomona Rose Float Director, and spoke with six of the students who are on the team this year. Despite all the hours they put in, they get no academic credit. “It’s a club, not a class,” they said. During crunch time towards the end of the year, they will be joined by other volunteers. Here’s a little about the students in the photo above.
Elizabeth Meyer is working on the float for her second year, last year as a volunteer and this year as a team member. She works on the hydraulics, a messy job but one that is redolent with the scents of childhood spent with her mechanical grandfather. She’s studying mechanical engineering and working on the float is her senior project.
Nathan Muro volunteered for a year before joining the float team two years ago. He is the design committee chair and is majoring in electrical engineering.
Stephanie Ferreya is an assistant chair of the design committee and is in her second year on the float. She majors in biology.
Hana Haideri is an electrical engineering major; this is her second year on the float team after volunteering for a year.
Caitlin Yaneza works on the electronics on the float as part of the construction team. This is her second year on the team. She is a psychology major.
Wolfgang Breitenbach is on the team for the first year. His choice was the deco committee, which handles the floral design. His major is manufacturing engineering, which he simplified for us by saying that it about automation and assembly lines.
Cal Poly Universities are known for engineering and agriculture, so we asked if anyone was an agriculture major. The head of the decorating committee, which is in charge of ensuring that floral and botanical choices are made, fulfilled, and get on the float, is an ag major, we were told.
The all-volunteer associations are very proud that they give the professional builders a run for their money. One of the Burbank volunteers noted that the only trophy designated for self-builts is the Founder Award, but in recent years, self-builts have frequently taken four or five trophies overall. In 2016, all six groups won awards. For long-time Rose Parade aficionados, the self-builts are the heart of the parade. It will be exciting to see how they fare in 2019.
The 129th Tournament of Roses Parade ushered in a new system of float awards. The 24 awards are divided into three categories plus Sweepstakes, in 2018 by Singpoli American BD. The gallery below has photos of the four winners in the Entertainment Value category. The theme of the 2018 Rose Parade was “Making a Difference.” From food to books to raising families, the sponsors of these floats make a difference to people across America.
The four awards and winners in the Entertainment Value category are
Extraordinaire Award for the most extraordinary float: The UPS Store “Books Bring Dreams to Life,” designed by Charles Meier and built by Paradiso Parade Floats
Wrigley Legacy Award for the most outstanding display of floral design, float design, and entertainment: Ag PhD TV and Radio “Salute to Farmers,” designed by John Ramirez and built by AES
Judges Award for most outstanding floral design and entertainment: American Armenian Rose Float Association “Armenian Roots,” designed by AARFA board member Johnny Kanounji and built by Phoenix Decorating Company
Showmanship Award for most outstanding display of showmanship and entertainment: Trader Joe’s “Hats Off,” designed by Michelle Lofthouse and built by Phoenix Decorating Company
The Tournament of Roses Parade brings to mind huge floral floats with costumed riders gliding along Colorado Blvd. in Pasadena. But the best way to ride in the 2018 Rose Parade may well have been in a vintage Packard with a bullet hole in the side. Or at least, it might be the most evocative! The vintage vehicles that the Tournament Entries Committee picks out for the president, grand marshal, mayor, and Hall of Fame inductees often have colorful histories, and sometimes mysterious ones. It’s a mystery how that bullet hole got there, but it’s fun to think about.
J. Keith White, AIFD CFD and Peter Samek, AIFD are tasked with decorating the cars every year. We enjoy stopping by to chat with the always-welcoming gentlemen and to get a look at the creative adornments. The floral designers carefully choose the colors to complement both the cars and the riders.
Fall colors for the Rose Bowl Hall of Fame inductees in a 1933 Lincoln and 1909 Pope-Hartford brought to mind crisp autumn fields and cheering crowds. Florals in white on the 1929 Packard spoke to the dignity of Pres. Lance Tibbet. The 1919 Dodge Brothers. that carried Grand Marshal Gary Sinise got several shades of purple that complemented the Pantone color of 2018, ultraviolet; read more about it here. Mayor Terry Tornek rode in 1924 Model TT jitney, decorated with baskets of florals and produce that recalled the bus’ first use as a produce truck.
The gallery with this article has photos of the vehicles in Rosemont Pavilion during deco week. Be sure to check out the captions for more on the flowering of the cars and some interesting facts. To see them in the parade, follow the links in the paragraphs above.
The Rose Parade is an opportunity for rivals on the Rose Bowl field to have a little cheer and marching rivalry in front of the 80 million people watching on the route or on video who won’t be at the Granddaddy of Them All. The band are loud and the cheerleaders extra enthusiastic as they pass grandstands full of fans from their universities. In between the two schools are the 2017 Rose Bowl Hall of Fame inductees, representing football greats of the past.
The 104th Rose Bowl Game on Jan. 1, 2018 was a hard-fought match between the Georgia Bulldogs and Oklahoma Sooners. Georgia pulled out a 54-48 victory in double overtime. The game was the College Football Playoff semifinal.
The Rose Bowl Hall of Fame pays tribute to athletes and coaches, and an occasional person of special significance, who have made outstanding contributions to the history and excitement of the game. This year’s inductees were Mack Brown (coach, University of Texas), Cade McNown (UCLA), Charles Woodson (Michigan), and Dr. Charles West (Washington & Jefferson). For more about them, read “Rose Bowl Hall of Fame 2017.” Inductees are honored with a plaque in the Court of Champions at the stadium.
The Tournament of Roses Parade steers clear of being a parade of personalities, but there are five VIP entries every year: Tournament president, Grand Marshal, Pasadena mayor, Rose Bowl Hall of Fame inductees, and of course, the Rose Queen and Royal Court. The gallery below includes the Pasadena City College Tournament of Roses Honor Band and Herald Trumpets, because when it comes to Pasadena celebrities, they are right up there.
Today, center stage are Pres. Lance Tibbet, Rose Queen Isabella Marez and the Rose Princesses introduced by the Herald Trumpets, Mayor Terry Tornek, and the Tournament of Roses Honor Band. The information on each is in the captions with the photos. We’ve already written about Grand Marshal Gary Sinise in “Honoring vets in the 2018 Rose Parade” and will cover the sports aspect of the parade and more about the cars and flowering in upcoming pieces.
A bit about the band: It’s comprised of the PCC Lancer Band, plus 200 of the more than 500 high school music students who auditioned. Jack Taylor is the band director, Tad Carpenter is the percussion director, and Dr. James Arnwine, dean of the Performing Arts at PPC, served as the assistant band director.
All photos are copyrighted by LB Monteros. Contact for permissions.
The four entries leading off the 2018 Tournament of Roses Parade on Jan. 1 formed a group tribute to veterans of United States military service: USMC Mounted Color Guard, USMC West Coast Composite Band, Grand Marshal Gary Sinise, and the Odd Fellows and Rebekahs float. The float, “Sacrifice to Serve,” was co-sponsored by the Military Order of the Purple Heart of the U.S.A., Inc. to honor recipients of the Purple Heart, which is awarded to service members who were injured in battle.
The color guard is a fixture at the front of the Rose Parade. Headquartered at the Marine Corps Logistics Base in Barstow, Calif., it is the last remaining US Marine Corps Mounted Color Guard. The Marines ride rescued wild mustangs, adopted through the Bureau of Land Management’s Adopt a Horse program. GySgt Carlton Esswein is the Staff NCO in charge of the unit; MCLB Barstow commanding officer is Col. Sekou Karega and the base sergeant major is SgtMaj Sergio MartinezRuiz.
Small but mighty, the USMC West Coast Composite Band plays the Marine’s Hymn and other march favorites. For 2018, the band was comprised of Marine Band San Diego, First Marine Division Band, and 3rd Marine Aircraft Wing Band led by drum major GySgt Hugh Wurts. CWO3 Christian Flores, Band Officer and MGySgt Brian Paradis, Bandmaster, direct the band. All band members are fully combat trained, and many have been deployed to Iraq and Afghanistan.
Grand Marshal Gary Sinise has worked with veterans’ organizations for decades and established the Gary Sinise Foundation to better serve them. His work fits well with the parade theme “Making a Difference.” Sinise was thrilled to be chosen as the Rose Parade Grand Marshal, because he grew up watching the parade and realizes the honor and reach of this annual tradition.
The 1919 Dodge Brothers automobile that carried him and his wife, Moira Harris, was the car driven by Jimmy Stewart (himself a WWII veteran) in It’s a Wonderful Life and is used by owners Keith and Marilyn Smith to raise money for veteran groups. The movie was the holiday entertainment of choice for the family of Tournament of Roses Pres. Lance Tibbet, so the car is special to him, as well.
The Rose Examiner has posted several articles about Gary Sinise and the car:
“Sacrifice to Serve,” the 69th Rose Parade entry for Odd Fellows and Rebekahs Rose Float, Inc., won the Director Award for most outstanding artistic design and floral presentation. It was designed by Michelle Lofthouse and built by Phoenix Decorating Company. The float used 158,320 roses and other flowers, as well as a large variety of dry materials. Pampas and buffalo grasses, palm bark and palm bark fiber, and hand-cut corn husk feathers covered the imposing eagle. The purple heart at the front was created with dark blue iris, yellow and white mums, gold clover and flax seed, and fine-cut yellow strawflower. Floragraphs used onion powder, poppy seed, rice, ground split pea, strawflower, statice, walnut shell, and coffee.
The Rose Parade is a grand and glorious pageant, viewed by an estimated 80 million people around the world. It’s also a small-town parade, with the Queen and Court chosen from local young women and six of the 45 or so floats self-built by local cities and a university. Most of the equestrian units come from the Southwest, but the bands come from all over the world.
The 2019 Tournament of Roses in photos and stories
With bands from all over the world marching in the 130th Rose Parade and performing at Bandfest, “America’s New Year Celebration” promises to live up to the theme “The Melody of Life.” The days before and after the parade and 105th Rose Bowl Game are filled with things to do for people of all ages and abilities. Locals and visitors can attend Bandfest, Equestfest, Decorating Places, Showcase of Floats, and Live on Green
The big events, of course, are the parade and game, held on Tuesday, Jan. 1, 2019. The Rose parade is a two-hour extravaganza of flower-covered floats, cars carrying Tournament of Roses celebrities, marching bands, and equestrian units. The Rose Bowl Game pits top football teams in “The Granddaddy of Them All,” the oldest post-season collegiate bowl game.
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The 129th Tournament of Roses Parade opened with a rousing show that featured Broadway and YouTube star Todrick Hall, dancers, and the Riverside City College Marching Tigers Band and Color Guard. Playing off the theme poster for “Making A Difference,” the two-part set piece mimicked a cinder block wall with bright graffiti, and a garden of fanciful cutout animals. In the sky, there were birds, planes, and heroes and on the street were motorcycles and floats.
The Opening Show Presented by Honda has led off the Rose Parade since 2011. It’s definitely a made-for-TV production, because the full show is performed only in front of a small section of stands on Orange Grove Blvd. Television cameras capture the action from the street, cameras on booms, and the Goodyear blimp. Readers who missed it, can see it on KTLA.com, a bit over one minute in. We couldn’t get photos of Rose Queen Isabella Marez and Hall kicking off the festivities (they were on the off-camera side), but we got plenty of the show.
Check out the photo gallery below for the opening spectacle
The B-2 Spirit stealth bomber flyover is always a crowd-pleaser and is amazingly quiet until it is almost directly overhead. The plane carries a crew of two pilots and has a wingspan of 172 feet and weight of 175 tons. Its home base is Whiteman Air Force Base in Missouri.
The 2018 flyover added two F-35 Lightning II stealth fighters in a tribute organ donation. The F-35 to the left of the bomber represented giving life (organ donors) and to the right, receiving life (organ recipients). Organ donor USAF Maj. Benjamin “Chex” Meier piloted the plane on the left before he lost his life; it was flown by a close friend for the Rose Parade. Air Force officials joined with Major Meier’s family in a ceremony at Edwards AFB in California, where his squadron finished decorating a floragraph of the major for the Donate Life float. More about Maj. Chex Meier here and here.
American Honda “Power of Dreams Express” was spectacular and entertaining, with a dancing locomotive and three cars carrying musicians, Honda community volunteers, and representatives of charities that benefit children. The train was “crafted from enchanted musical instruments,” as the Honda media material read. Elements of brass, percussion, a calliope, and a piano created the joyful display. Fireworks shot from the horns, the cow catcher piano keys went up and down, the wheels turned, and the boiler on the locomotive rolled side to side and up and down. The clock on the front was set for the start time of the 2018 Rose Parade.
Riding in the center car were Honda Community Volunteers Cathy Hutchinson, Paul Mejia, Ruth Tsuji, and Nichole Whitley. In the caboose were Honda Philanthropy Partners were KTLA News anchor Frank Buckley and his son, Ben, representing Juvenile Diabetes Research Foundation; Landin Aguilar and Marissa Hernandez representing National Youth Project Using Minibikes; and brain cancer survivor Michael Gates and his mother, Colleen representing Pediatric Brain Tumor Foundation.
Honda floats are propelled by a specially configured hybrid, low-emission engine to help the float function more efficiently and reduce its carbon footprint, and Theme Banner float is powered by a low emission Honda hybrid engine. “Power of Dreams Express” was covered in more than 126,000 flowers, including hot pink and red carnations and roses, mums in a spectrum of colors, Amaranthus, and gladiolas. A large variety of dry materials were used to provide color and texture; tiny stars were yellow split peas applied one by one.
All photos copyright 2018, LB Monteros. Contact administrator for permissions.