Do the Granddaddy of Them All: Rose Bowl Game tickets and how-to information for 2017

by Laura Berthold Monteros

Tickets and packages for the 103rd Rose Bowl Game on Monday, Jan. 2, 2017 are on sale at PrimeSport. Since the game is a “contractual sellout,” meaning the majority of tickets are reserved for the two participating universities for their fans, tickets are hard to come by.  Other tickets are reserved for Pasadena City Council members to distribute to their constituents, and for a few members of the Pasadena Tournament of Roses Association and celebrities.  It’s not easy to get tickets, but it can be done.

Pasadena residents

The Tournament of Roses offers Pasadena residents age 18 and older an opportunity to purchase two tickets each for the Rose Bowl Game one day only, Saturday, Dec. 3, 2015 at 9 a.m. They are sold at the Pasadena Civic Auditorium box office, 300 E. Green Street.  No line-ups will be allowed prior to 7 a.m. Random numbered armbands are issued from 8 a.m. to 9 a.m. Purchasers must prove residency with a valid California driver’s license or California Identification card with a Pasadena address.  No other form of ID will be accepted.   Cash, Visa, MasterCard, American Express, and Discover will be accepted, but checks will not. Tickets are $162 ($150 plus $12 box office fees) each and are limited to two per person.  For More Information,

General public

A limited number of tickets are available from PrimeSport tickets. Prices run from $385 to $1,375 plus fees for individual tickets to several thousand dollars for suites, depending on the package. Everyone who attends—even infants—must purchase a ticket.  There are no child lap passes. There is also a ticket exchange on the site where fans can buy and sell tickets.

Travel packages are also available through PrimeSport. They include four nights in a hotel (Dec. 30-Jan. 3), Rose Bowl Game ticket, Rose Parade ticket, pre-game premium hospitality, Saturday float decorating passes, and a reception at Tournament House.

Here’s what you need to know to get to the game

Schedule:

  • Rose Bowl Stadium parking lots open at 4 a.m.
  • Gates open at 10 a.m.
  • Pre-game activities in the stadium being at 1:30 p.m.
  • Kickoff is at 2 p.m. Stadium parking is $40 per car, or attendees can park at Parsons on Walnut and Fair Oaks and take a free shuttle to the game.

Getting there:

  • No matter how you go, allow plenty of time. Traffic will be extremely heavy.
  • Stadium and parking map is on the Rose Bowl Stadium site.
  • Parking is $40 per car at the Rose Bowl. There is no reserved parking and no in-and-out privileges.
  • Parking is $40 per car at the Parsons lot in Old Pasadena at Union Street and De Lacey Avenue. with entrances off of Walnut Street and Holly Street in Pasadena. Reserved parking can be purchased in advance through LAZ Parking. Overnight parking is also available for $80. Bus parking and RV parking also available. Call LAZ Parking at 626-578-1705 for further details.
  • By rail, take the Gold Line to the Memorial Park Station. For help planning your MTA trip, call 323.466.3876 or visit www.metro.net
    By taxi, ride-share, or to be dropped off, the designated drop-off, pick-up and taxi zone is on Holly Street between Fair Oaks Avenue and Arroyo Parkway.  There are no provisions for drop-offs and pick-ups at the stadium.
    A free shuttle at the Parsons lot on Fair Oaks and Holly takes visitors to the stadium whether they arrive by foot, rail, taxi, or car. The shuttle runs continuously from 10:00AM until approximately two hours after the end of the game.