The Tournament of Roses makes two big announcements at the board of directors meeting on the third Thursday of January: the name of the president for the upcoming Tournament of Roses and the theme he or she has chosen. The first isn’t a surprise, due to the organizational structure of the Tournament, but the second is always a pleasant revelation.
Gerald Freeny was elected President for the 2018-2019 Tournament of Roses year on Jan. 18. In addition to providing leadership for the 130th Rose Parade presented by Honda and the 105th Rose Bowl Game presented by Northwestern Mutual, there are certain perks that come with the position. The president chooses the theme, grand marshal, and gets to wear a snazzy red jacket for the rest of his life. The theme Freeny chose, “The Melody of Life,” is one that can be lighthearted or serious and that strikes a chord in every person.
The theme for the events to be held on Jan. 1, 2019, Freeny said, “celebrates music, the universal language. Music has the power to not only bring us together but take us back to memories and moments as nothing else can. Rhythm, melody, harmony and color all come together to create the soundtrack that defines our lives.”
Freeny has been a volunteer member of the Tournament of Roses Association since 1988 and has been involved in the community as president of the San Gabriel chapter of NOBLE (National Organization of Black Law Enforcement Executives), the Pasadena Police Foundation Board, Pasadena Police Citizens Academy, Pasadena Rose Bowl Aquatics Board, University Club, Pasadena YMCA board, Black Support Group at Cal State LA, Urban League Board of Governors, United Way Fundraising Committee, Toast Masters, and the Pasadena NAACP. He has served on the Advisory Board of the Rose Bowl Legacy Foundation since 2016, and is also a member of Legacy’s Museum Committee.
Freeny attended Pasadena Christian School and John Muir High School (Class of 1978) in Pasadena, and received a bachelor’s degree in business administration and finance from California State University, Los Angeles. Freeny is a member of the Kappa Alpha Psi and Gamma Zeta Boulé of Sigma Pi Phi fraternities, and Historic First Lutheran Church. He lives in Altadena with his wife, Trina, and their daughter, Erica.
We will have a conversation with Mr. Freeny early next week, and will post it on this website.