Space Exploration Display, courtesy Huerta Quorum
by Laura Berthold Monteros
Adding excitement and just generally “things to do” in Pasadena in the days before the Rose Parade and Rose Bowl Game, Live on Green takes over the Pasadena Convention Center at 300 E. Green St. with music, demonstrations, food, and activities for all ages. The free event returns for a third year, Dec. 29 through 31, 2017, focusing on “Making A Difference,” this year’s Tournament of Roses theme. We sat down with Barbara Cocks and Alessandra Schulman of Huerta Quorum (HQ), the creative force behind Live on Green, to talk about what’s in store for visitors.
Cocks said HQ wants to create something that surrounds the Rose Parade with a sense of excitement. Its success last year with locals as well as people in town for the parade and game indicates Live on Green is well received. Of the 22,000 people who attended last year, 75 percent were from Southern California, and 25 percent from outside the area.
Each year, there is a signature organization that anchors the event and expands on the theme. Cocks enthused about the difference-makers that will be featured in 2017. NASA, JPL, Caltech, and the aerospace industry in general have had some of the biggest impacts on our lives. She noted that in addition to inspiring people, NASA technology has aided development of some items that are now in everyday use, and JPL research helps us to better understand what is going on here on earth. Medical breakthroughs, environmental data, engineering marvels, transportation safety, firefighting equipment, and LEDs have benefitted from that technology.
The Pasadena-based Planetary Society will be represented as well, and CNN has granted permission to use “The Space Race” episode from its documentary series, The Sixties. The United States Air Force, last year’s centerpiece, asked to take part again this year. Given how many early astronauts began their careers as pilots, it should be a good fit.
Live on Green is also working with Pasadena Museum of History to honor the 100th Rose Queen and to promote PMH’s exhibit, “Royals of Pasadena,” which focuses on the Queens and Princesses throughout the years. Some of the royalty will be speaking at the event and will be available for photo opps and questions. PMH will have a mini-display at Live on Green, and will have extended hours for the exhibit. (For walkers, it’s about a half-hour stroll between the two.)
Taking place across the street at Paseo Colorado is a moving tribute to the men and women who gave the last full measure of devotion for our country. “Remembering Our Fallen” is a traveling memorial that displays images of those who have lost their lives in the War on Terror. Cocks said the panels will travel from Washington D.C. to the Reagan Library in Simi Valley and be installed at the Paseo for Rose Parade week, Dec. 29 through Jan. 1.
Things to see and do include the Coaches’ Challenge Family Fun Zone, Culinary Cues Stage, entertainment stage (at the Paseo), Spirit Pavilion with its tribute to space exploration and lots of activities and displays, and plenty of food and beverages (including the popular Dole Whip) at reasonable prices. Partners and charities include Union Station Homeless Services, Pasadena Humane Society, Food Share, Dole Packaged Food, One Archives Foundation, Smart & Final, Fiesta Parade Floats, LA Rams, Bob Hope USO, Lockheed Martin, and more than a dozen others. Visit the Live on Green website for all the info, and as the event gets closer, a schedule.