The 2020 Tournament of Roses will celebrate the 100th anniversary of the signing of the 19th Amendment on Aug. 26, 1920 with two floats in the 131st Rose Parade. It’s fitting that Laura Farber is the president this year, only the third woman and the first Latina to hold that position. The Rose Parade will be held on Wednesday, Jan. 1, 2020 at 8 a.m.
South Pasadena, whose entries date back to 1893, was the first to honor the centennial, with a float designed by Mike Mera. The entry features the hat popular with suffragettes, a boater in purple and decorated with feathers and flowers and a campaign button. It leans against a ballot box, while the scroll of the 19th Amendment sits in front. A large jewel in the purple and green of the movement represents a secret sign women had for others who supported their rights.
Chris Dueñas-Metcalf, social media chair of SPTOR, explained, “Women wore jewelry in certain colors to signal other women that they supported the movement without verbally saying so.” Men controlled the households, communication as well as money, and women’s clothes usually didn’t have pockets, he said. “Jewelry, hats, and clothing were the ‘social media’ of the day…. We specifically chose this theme because Laura (Farber) challenged us three years ago to take on this topic.” Farber lives in South Pasadena.
Pasadena Celebrates 2020 is the brainchild of a recent Pasadena transplant, Nan Johnson. This past January, she sat down with a group of women and men to create a plan to raise the hundreds of thousands of dollars necessary to enter a float. The organization was formed under the umbrella of the non-profit National Women’s History Alliance. Johnson is a retired Political Science Adjunct Professor from the University of Rochester, New York, founding director of the Susan B. Anthony Center, and President of the American Association of University Women (Rochester).
The entry, which is not affiliated with the City of Pasadena, features a 30-foot Statue of Liberty holding the tablet of the 19th Amendment and wearing a suffrage sash of purple, white, and gold, with banners planted along the float deck. It is designed by John Ramirez and built by AES. Riders will include a “Bouquet of Suffrage Descendants,” those in direct line to Elizabeth Cady Stanton, Susan B. Anthony, Ida B. Wells, and Frederick Douglass.
Women who would like to be among the 100 outwalkers, which requires a $1,000 contribution, can apply on the website. In addition to corporate and individual sponsors, people can donate $20.20 for a rose vial with the donor’s or honoree’s name on it. Sponsors and donors include prominent women’s organizations and individuals; they are listed on the website.
The 19th Amendment to the Constitution simply states “The right of citizens of the United States to vote shall not be denied or abridged by the United States or by any State on account of sex. Congress shall have power to enforce this article by appropriate legislation.” It gave women across the country full rights to vote, but since 27 of the 48 states—almost all in the West—already had enfranchised women, at least for presidential elections, its major impact was on 21 states that spread down the East Coast and across the South.
The first to grant full rights was Wyoming territory in 1869, though there had been short-lived attempts prior to that. (This map shows the distribution and the dates of enfranchisement.) Now, 25 percent of the Senate is female, with six states being represented by women only. Only five women are from states in which women couldn’t vote for president prior to 1920. The House has 102 women representatives, plus four delegates from US territories and the District of Columbia.
PASADENA, Calif. (September 17, 2019) – The Tournament of Roses announced today that Harvard graduate and College Football Hall of Fame inductee Eddie Casey, former Ohio State quarterback and three-time Rose Bowl Game starter Cornelius Greene, former USC quarterback and Heisman Trophy-winner Matt Leinart and former University of Washington running back and Rose Bowl MVP Jacque Robinson will be inducted into the Rose Bowl Hall of Fame as the Class of 2019.
The Rose Bowl Hall of Fame Induction Ceremony will take place at the Lot K Tent on December 31, 2019, outside of the Rose Bowl Stadium, one day prior to the kickoff of the 106th Rose Bowl Game presented by Northwestern Mutual. This year’s game will be a traditional Rose Bowl Game, with a team from the Big Ten meeting a team from the Pac-12 on Wednesday, January 1.
The Rose Bowl Hall of Fame was established in 1989 to pay tribute to members of the Rose Bowl Game who have contributed to the history and excitement of the game, and those who embody the highest level of passion, strength, tradition and honor associated with The Granddaddy of Them All®.
Eddie Casey may have been small in stature but played football larger than life. The 155-pound halfback and defensive back had remarkable quickness and agility that made him an outstanding player on both offense and defense. Casey started as a freshman in 1916, then served in the Navy during World War I. After returning to Harvard in 1919, Casey led the Crimson to an undefeated 9-0-1 record, including a 7-6 victory over Oregon in 1920 Rose Bowl Game. The victory introduced the Tournament of Roses to the New England states. Against the Ducks, Casey accounted for more than half of Harvard’s 205 total yards with 49 yards rushing and 59 yards receiving. For his efforts, Casey was named MVP of the game. Casey coached the Harvard freshman team from 1926-28, then was an assistant on the varsity team in 1929-30, before finally became the head coach from 1931-1934. He was inducted into the College Football Hall of Fame in 1968.
Cornelius Greene is in a small fraternity of football players who played in four Rose Bowl Games. Greene played for Ohio State in the 1973 Rose Bowl Game, then started in the 1974, 1975 and 1976 games. In the 1974 game, Greene was named MVP in a 42-21 victory over USC. The sophomore quarterback threw for 129 yards and ran for 45 yards and a touchdown. Buckeyes legendary head coach Woody Hayes described the 1974 Rose Bowl Game as “the best game we’ve ever, EVER played.” Greene’s third quarter touchdown run broke a 21-21 tie and gave the Buckeyes a lead they would not relinquish. Greene accumulated 454 yards of offense and scored two touchdowns in the 1975 and 1976 games. The 1975 Chicago Tribune Silver Football award winner as the Big Ten’s best player, Greene was 31-3-1 as a starter and was an eleventh-round draft pick of the Dallas Cowboys in the 1976 NFL Draft.
Matt Leinart was one of the most celebrated quarterbacks of the last 20 years of college football. The USC signal caller led the Trojans to a pair of Rose Bowl Games, including a 28-14 victory over Michigan in the 2004 Granddaddy of Them All. In the win, Leinart won MVP by throwing three touchdowns and running for another. In his second Rose Bowl Game, Leinart completed 73-percent of his passes and threw a touchdown pass, but the Trojans lost to Texas in the 2006 BCS National Championship, 41-38. Leinart finished his college career with a 37-2 record in games he started and won the Heisman Trophy in 2004. The two-time All-American was selected 10th overall in the 2006 NFL Draft and played six seasons in the NFL. Leinart had his USC jersey retired and was inducted into the USC Athletic Hall of Fame in 2007, followed by an induction into the College Football Hall of Fame in 2017.
Jacque Robinson was the spark that led the University of Washington to a 28-0 victory over Iowa in the 1982 Rose Bowl Game. Robinson became the first freshman to be named MVP in the Rose Bowl Game after he racked up 142 yards rushing on 20 carries and scored a pair of touchdowns. The Husky running back started the scoring with a one-yard touchdown run in the second quarter. He then broke the game open in the fourth quarter with a 34-yard touchdown scamper that gave Washington a 21-0 lead. Robinson went on to win Orange Bowl MVP honors in 1985, one of just four players to win MVP in both the Orange Bowl and Rose Bowl Game. Robinson was selected in the eighth round of the 1985 NFL Draft by the Philadelphia Eagles. He was inducted into the Husky Hall of Fame in 2016, as part of the 1984 Washington football team.
With the addition of this year’s class, the Rose Bowl Hall of Fame includes 133 inductees over its 31-year history. Inductees are honored with a permanent plaque that includes their name and year of induction at The Court of Champions at the Rose Bowl Stadium. They are also featured during the Rose Parade® presented by Honda®, and are recognized on the field during the Rose Bowl Game presented by Northwestern Mutual. More information on the Hall of Fame induction ceremony can be found online.
Fall in Pasadena brings a flurry of activity for the Tournament of Roses Royal Court. From the first weekend in September until the third week of October, the months are filled with various rounds of tryouts, the announcement of the court, and the announcement and coronation of the young woman chosen to be the Rose Queen. In the days in between, the girls learn how to be princesses, bond as a unit, and engage with the public.
The Rose Examiner will be at these upcoming events and will file reports, so be sure to subscribe in the box to the left. (We promise, no spam emails.)
Royal Court Announcement Seven young women out of about 35 finalists will be chose to serve on the 2020 Royal Court.
Sept. 30, 2019 at 9:30 a.m.
391 South Orange Grove Blvd.
Rose Queen Announcement and Coronation Ceremony The culmination of weeks of hopes and dreams, the one who is outstanding in a court of extraordinary women will be crowned the 102nd Rose Queen. Tickets are now on sale at Sharp Seating Company.
Oct. 22, 2019 at 6 p.m.
Reception, 5:30 p.m.; Coronation, 7 p.m.
39 S El Molino Ave., Pasadena, Calif.
Spirit of the West Riders, copyright 2019 by L.B. Monteros
by Laura Berthold Monteros
It’s refreshing to see equestrian groups that have not participated in the Rose Parade before, but the 2020 Tournament of Roses Parade does it in spades. Of the 17 units participating, eight are new this year, at least since 2012, when The Rose Examiner began keeping lists. The 131st Rose Parade, “The Power of Hope,” takes place on Wednesday, Jan. 1, 2020.
The must-haves are back—Valley Hunt Club, founders of the Rose Parade, and the United States Marine Corps Mounted Color Guard. Old favorites, such as the Budweiser Clydesdales, Spirit of the West Riders, Los Hermanos Bañuelos, and Scripps Miramar Ranch, are back. Losses include Norco Cowgirls, Wells Fargo Stagecoaches, and New Buffalo Soldiers. We’ll see if we can get the story on that one.
For old-time locals such as myself, the Knott’s Berry Farm entry should be delightful. It was started by the Walter and Cordelia Knott 100 years ago to keep people occupied while they waited for a seat at Cordelia’s chicken dinner restaurant in Buena Park. The Knotts were the first commercial growers of the hybrid boysenberry, and the influence of that early effort is seen all over the park. The park grew from burro and stagecoach rides and a nostalgic “ghost town” to a full-on amusement park after Disneyland opened in nearby Anaheim.
The groups are invited to participate in Equestfest presented by Wells Fargo on Dec. 29, 2019 at the Los Angeles Equestrian Center. During Equestfest, groups perform trick riding, drills, dancing and roping skills, and attendees can walk through the stables and speak with the riders. Tickets are available through Sharp Seating. Detailed descriptions of each equestrian unit are at 2020 Equestrian participants.
Applications are open for the 131st Rose Parade, to be held on Wednesday, Jan. 1, 2020. Seven selected young women will represent the Tournament of Roses and City of Pasadena in the parade and at the 106th Rose Bowl Game. The court performs duties from the time of selection through the selection of the next court in 2020. More information is available on the Royal Court webpage and the online application.
The first round takes place over two days to accommodate the 700 to 1,000 applicants: Saturday, Sept. 7, 10 a.m. to noon and 1 p.m. to 3 p.m., and Monday, Sept. 9, 3 p.m. to 6 p.m. The dates for the second, third, and final rounds are on the website. All are at Tournament House, 391 S. Orange Grove Blvd., Pasadena.
In the first round, each applicant has 15 seconds in front of the Queen & Court Committee to state her badge number and why she wants to be on the Royal Court. The selection committee will not ask any questions nor ask the applicant to begin speaking.
Advice from previous Court members is to be confident, be genuine, and be yourself. The Tournament suggests wearing something that feels comfortable, reflects the girl’s personality, and will make a good first impression. The Rose Examiner has noticed that almost all the girls wear dresses, and many wear the same “lucky” dress for the entire round of interviews. Participants are selected based upon a combination of qualities, including public speaking ability, youth leadership, academic achievement, and community and school involvement.
To participate, an applicant must
Identify as a female, at least 17 years of age by December 31, 2019, and not more than 21 years of age before January 5, 2020
Possess at least a 2.0 grade point average in both the current and previous years’ course work
Be available to participate, in person, in all interview sessions in the fall
Be a senior in high school or enrolled as a full-time student (minimum 12 units) in any accredited school or college in the Pasadena Area Community College District
Complete the official Royal Court online application
At the tryouts, former Royal Court members brief applicants on what to expect and are available to answer questions. Tours of the historic Wrigley Mansion are offered and all the applicants are gifted with a rose, photo, official Rose Parade poster, and a ticket for two to the Royal Ball, a semi-formal dance hosted by the Tournament of Roses at the Pasadena Convention Center on Sept. 21.
Most of the 100 or so appearances occur from mid-October to the first week in January. For the many hours they serve, the young women on the Royal Court receive both tangible and intangible benefits. They serve in a world-renowned volunteer community, develop public speaking and etiquette skills, and receive a $7,500 educational scholarship, full wardrobe for appearances, and professional hairstyling and make-up application and instruction.
Photo: Sierra Madre float barn displays name signs from award-winning floats
Updated April 30, 2019 to add Sierra Madre Rose Float Association
by Laura Berthold Monteros
When the six self-built float organizations meet for the annual get-together and potluck, the talk isn’t of beating the others out for Rose Parade trophies. It’s a time to reveal designs for floats in the upcoming Rose Parade that have been approved by the Tournament of Roses, as well as a place for camaraderie among a rare breed of peopl who still build their own flower-covered floats to represent their communities. Ideas, techniques, and food—plenty of it and all delicious—are shared.
The Rose Examiner attended last Saturday’s event, hosted by Sierra Madre Rose Float Association in their float barn in Sierra Vista Park. All six associations had representatives there: Burbank Tournament of Roses Association, Cal Poly Universities Rose Float, Downey Rose Float Association, La Cañada Flintridge Rose Float Association, South Pasadena Rose Float Association, and of course Sierra Madre. The Cal Poly team was represented by alumni, because it was the weekend for students from both Pomona and San Luis Obispo to get together and plan for the parade.
The theme for the 131st Tournament of Roses is “The Power of Hope.” Each float entry must reflect that in some way. The designs, chosen from among scores of submissions, are presented to the Tournament of Roses for approval on theme draft day in February.
Self-built floats are usually humorous, though Downey often creates scenes simply for the beauty, such as 2016’s “Exploring the Everglades.” The 2020 float, “Wings of Hope,” features orgami cranes flying over a Japanese garden. The concept was inspired by a project at East Middle School that, like the students in Sadako and the Thousand Cranes, had a goal of folding 1,000 paper cranes to be given to patients at Children’s Hospital Los Angeles.
Burbank also has a more serious theme this year. “Rise Up” depicts a phoenix rising from the ashes, a reminder of the fires that tore through areas of Northern California last year. President Ginny Barnett said she had friends in the almost completely destroyed city of Paradise. The phoenix represents the hope those caught up in the fires have for the future. She said this design is unusual for a Burbank float, which is usually about fun.
The 100th anniversary of women’s suffrage will be honored by South Pasadena with “Victory at Last.” The victory was the ratification of the 19th Amendment to the Constitution in 1920. A gigantic straw hat decorated with feathers, flowers, and a campaign button dominates the float in a star-spangled celebration of a watershed event in American history.
“We’re trying to be as non-political as possible,” the presenter said. The Rose Examiner hopes that votes for women is no longer a political issue!
La Cañada Flintridge, whose floats are always highly animated, went to the birds with “Dodo Bird Flight School.” Penguins and an emu are also enrolled, but it’s doubtful they will have much success launching off the giant blimp. The emu, strapped to a da Vinci screw on a satellite float, may have the best shot.
Sierra Madre had a model of their float, “Ka La Hiki Ola” (The Dawning of a New Day) on display and will produce the rendering later. There will be a waterfall at the rear, and lots of tikis, and birds rising off the float.
The design draft for Cal Poly Universities was not yet ready, but we look forward to seeing it in the future. Visit All Things Rose Parade on Facebook to get updates on the Tournament of Roses.
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Opening show at 2019 Tournament of Roses Parade. Photo copyright LB Monteros.
by Laura Berthold Monteros
The 131st Tournament of Roses Parade steps off on Wednesday, Jan. 1, 2020, but readers can start making plans now. With a theme of “The Power of Hope,” there will be plenty of inspiration to begin a New Year. In our recent conversation, Pres. Laura Farber emphasized increasing florals and promised the Rose Parade “will not be Macy’s.”
Here’s the information needed to get a place in the grandstands for you, and a place in a lot for your car.
We’ll be posting information on all the Tournament of Roses events and how to do them between now and December. Subscribe to TheRoseExaminer by filling in the box in the upper left to get email notifications.
The official grandstand seating provider for the Rose Parade is Sharp Seating Company. Sharp sells tickets in person, over the phone at (626) 795-0896, via email, or online for the parade, parking, and other events. The sales office is located at 737 E. Colorado Blvd., Pasadena; enter from the rear parking lot off Meridith Ave. Grandstand seats and parking are also available beginning in the summer at Pasadena Presbyterian Church, on the northwest corner of Colorado Blvd. and Madison Ave., (626) 793-2191.
Prices at Sharp Seating range from $60 to $110, depending on the location on the route. Seats on the north and west, or “off-camera,” sides of the route are generally less expensive. Portable restrooms for Sharp patrons are located behind the grandstands. Pasadena Presbyterian Church offers indoor restrooms and a continental breakfast included in the price.
Rose Parade programs can be ordered in advance from Sharp Seating, the Pasadena Museum of History gift shop and the Tournament of Roses, or purchased on parade day from Pasadena Presbyterian Church and vendors on the route. Various supermarkets and drugstores in the area also sell programs few weeks before the parade.
Reserved parking is available from Sharp Seating, Easy Parking Service (626) 286-7576, and the City of Pasadena (626) 744-6470. Easy Parking Service provides free shuttles to the Rose Bowl from the parking lot. Overnight RV parking is also available. Other lots can be found through a Google search. Closer to parade time, some merchants list reserved parking on Craigslist.
“The Power of Hope” is the theme for the 2020 Tournament of Roses. The central events, the 131st Rose Parade and 106th Rose Bowl Game, are held on Wednesday, Jan. 1, 2020. Subscribe to “The Rose Examiner” to get news and articles throughout the year.
There are days of events preceding and following the Rose Parade and Rose Bowl Game. Pre-parade float decorating and post-parade Showcase of Floats, Bandfest, and Equestfest add to the excitement of America’s New Year Celebration. While tickets can be purchased at most venues, it’s easy to buy them in advance from Sharp Seating Company. Tickets can be purchased online, over the phone at (626) 795-4171, and in person at 737 E. Colorado Blvd., Pasadena (enter in the rear parking lot off Meridith Ave.). Children ages five and under are free at all events except Equestfest VIP seating.
Decorating Places (pre-parade float viewing) presented by Giti Tires, Dec. 28-31, 2019, $15 Deco Week is second only the Rose Parade in the excitement it generates in Pasadena. Floats in the final stages of decoration are on view for visitors to see how thousands of volunteers hustle to get every last seed or flower on the floats in preparation for final judging. The ticket price depends on the day of attendance. Times vary by day; check the website for details.
Bandfest presented by Remo, $15 per performance, Dec. 29, 2019 at 1:30 p.m. and Dec. 30 at 9:30 a.m. & 2 p.m.
In addition to marching six miles in the Rose Parade, the bands put on field shows at Pasadena City College in the days before the parade. There are three shows with different bands performing at each; the schedule will be released later in the year. These shows often sell out before the event, so make sure to order tickets ahead of time. Each show requires separate admission.
Equestfest presented by Wells Fargo, Dec. 29, 2019 at noon (venue opens at 10 a.m.), $20
Horse lovers get the opportunity to see the equestrian units perform in the Los Angeles Equestrian Center arena before they ride in the Rose Parade. Trick riding and reenactments are part of the fun. Merchandise and food are on sale at the venue and the horses can be viewed in the warm-up ring and stables. Parking costs $15 (paid at the venue) and is on an unpaved field or across the street for overflow. Early arrival is recommended to ensure parking inside the venue.
Equestfest Limited VIP Reserved Seating Package, $45
Included in this package are a preferred reserved seat, early VIP entrance, an official souvenir seat cushion, a goody bag with other surprises. For this package, guests of all ages require a paid ticket
Post Parade: A Showcase of Floats, Jan. 1, 2020 from 1-5 p.m. and Jan. 2, 9 a.m. to 5 p.m., $20 See the floats in all their glory, but standing still! Ticket price includes Park-N-Ride shuttles from two locations in Pasadena. Senior citizens and the handicapped can enter as early as 7 a.m. on Jan. 2. White Suiters and builders are on hand to offer details about the floats and flowering, and the animation on the floats is often running. There are food and merchandise vendors onsite and free water from the City of Pasadena. Ticket booths will sell admission tickets at Park-N-Ride locations and at the venue on Sierra Madre Blvd. Ticket sales end at 2:30 p.m. at the shuttles and 3 p.m. at the venue on both days.
Rose Bowl Hall of Fame Induction Ceremony, Dec. 31, 2019, 12:30-2 p.m., $40
Enjoy a luncheon with the inductees into the Rose Bowl Hall of Fame Class of 2019. It’s held at the Rose Bowl Stadium in the Lot K Tent “The Power of Hope” is the theme for the 2020 Tournament of Roses. The central events, the 131st Rose Parade and 106th Rose Bowl Game, are held on Wednesday, Jan. 1, 2020. Subscribe to “The Rose Examiner” to get news and articles throughout the year.
Pasadena City College Tournament of Roses Honor Band 2019. Copyright LB Monteros
by Laura Berthold Monteros
The 20 marching bands from around the globe that will make the 5.5 mile trek in the 131st Rose Parade were announced by the Tournament of Roses today. The bands will also do field shows at one of the three Bandfest shows on Dec. 29 and 30, 2019 at Pasadena City College. In addition to these 20 units, the bands of the universities chosen to play in the Rose Bowl Game will march. The Rose Parade and Rose Bowl Game take place on Jan. 1, 2020.
Four bands have a standing invitation to the Rose Parade: Los Angeles Unified School District All District High School Honor Band, Salvation Army Tournament of Roses Band, United States Marine Corps West Coast Composite Band, and of course, Pasadena City College Tournament of Roses Honor Band. The adjunct PCC Herald Trumpets announce the Royal Court float.
To be considered for the parade, there is a rigorous audition process, which includes musicianship, marching ability and entertainment or special interest value. Band representatives must submit detailed applications, which include photos, video footage and letters of recommendation. They also must be able to raise all necessary funds for travel and accommodations. Bands can apply for the 2021 Rose Parade on the Tournament of Roses website.
Tickets to Bandfest are available at Sharp Seating for $15 per show. Children under age 5 are free. Other than the Pasadena City College Tournament of Roses Honor Band, which hosts the event, each unit performs in only one of the three shows. The order will be announced later in the year.
The marching bands performing in the 2020 Tournament of Roses Parade are
Alhambra Unified School District Marching Band, Alhambra, Calif.
Baldwinsville Marching Bees, Baldwinsville, N.Y.
Banda El Salvador: Grande Como Su Gente, El Salvador
Banda Municipal de Zarcero, Alajuela, Costa Rica
Centro Escolar Niños Heroes De Chapultepec, Puebla, Mexico
Centenaria Banda Colegial – University of Puerto Rico, Mayaguez, Puerto Rico
Dobyns-Bennett High School, Kingsport, Tenn.
Greendale High School Marching Band, Greendale, Wis.
Helsingør Pigegarde, Hornbaek, Denmark
Japan Honor Green Band, Kyoto, Japan
Kamehameha Performing Arts Ensemble, Honolulu, Hawaii
Los Angeles Unified School District All District Honor Band, Los Angeles, Calif.
The PRIDE of Owasso, Owasso, Okla.
The Pride of Pearland Marching Band, Pearland, Texas
Pasadena City College Tournament of Roses Honor Band, Pasadena, Calif.
Rancho Verde Crimson Regiment, Moreno Valley, Calif.
Southern University “Human Jukebox” Marching Band, Baton Rouge, La.
Tournament of Roses Salvation Army Band, Pasadena, Calif.
United States Marine Corps West Coast Composite Band, San Diego, Calif.
West Harrison Hurricane Band, The Pride of South Mississippi, Gulfport, Miss.
Every new president of the Tournament of Roses is enthusiastic when talking about his or her parade, but it would be hard to beat the outright energy and joy of Laura Farber. Even when presented with concerns about the future““““` from long-time parade fans, she maintained her exuberance.
Farber took the helm of the 2020 Tournament of Roses on Jan. 17. She brings her personal vision to the 131st Rose Parade, 106th Rose Bowl Game, and all the attendant events that draw hundreds of thousands of people to the Pasadena area to share in America’s New Year Celebration. She is enthusiastic about new developments in the celebration, but loves the traditions, as well.
“I think that we have to respect tradition, but balance it with innovation,” she said. “We strive in everything we do” to strike that balance.
To that end, in addition to the longstanding committees, the Tournament now has a social media committee, an innovation team, and the brand new Festival Committee to plan and implement events.
“We want to enhance our demographic,” she said, with events that will “attract my kids.” She noted that television is being replaced by streaming for the younger demos. The Funny or Die live stream of the Rose Parade with Will Farrell and Molly Shannon was very successful, she said. It incorporated live chat to engage watchers.
It won’t be Macy’s
A concern that has often been expressed to The Rose Examiner is that increased emphasis on entertainment may lead to a parade that emulates the Macy’s Thanksgiving Day Parade.
“Have no fear. We will not be Macy’s,” Farber insisted. “Macy’s and the Rose Parade are the most diametrically opposed [parades] I have ever seen.” The Macy’s entertainment is for the cameras, and then the floats come, she said. There is a single broadcaster, who can control every element., whereas the Rose Parade has several broadcasters.
“It’s apples and oranges…. We have no desire to turn into Macy’s.”
“We don’t want the parade of 20 years ago,” she said, but “for traditionalists—we have something for you. It’s your Rose Parade.”
Entertainment or floats?
Something longtime fans will appreciate is how often Farber mentioned florals for floats. “Increase those florals,” she stated several times. Dry materials have distinct uses, but she said, “I’d like to see more floral and less seeds.” She would be “thrilled” to have more floral elements, but that doesn’t mean there won’t be entertainment.
“I do believe in having interactive floats and entertainment. It’s just how it comes together.” She mentioned Earth, Wind and Fire atop the 2018 Forum float, who brought parade-goers to their feet. “They made people happy. People were jumping up and down.” Pauses in the parade for performances are few and are carefully considered, she noted. They are factored into the time frame for the parade, which is two hours on the dot for broadcast.
Speaking of floats…
One event locals and visitors have looked forward to for decades is visiting the float barns during Deco Week, the last few days before the Rose Parade. The floats are in the final stages of flowering at that point, and the volunteers are scurrying around to get finished in time for judging. With no float barns left in Pasadena since Phoenix Decorating company joined the other two commercial builders, Fiesta Parade Floats and AES 15 miles to the east, Deco Week has been scaled down.
For the 2019 parade, AES moved its floats to Rosemont Pavilion, the float barn in the Rose Bowl area, along with Cal Poly Universities and FTD decorated cars. Some viewers expressed disappointment in the limited offerings for the $15 admission price. We asked if having shuttles to the other float barns might help.
Farber said that the Tournament is going to look at shuttles, but can’t make promises. They are also trying to make Rosemont more of an event. This year, AES put on Sip & Savor, a tasting event, next to the barn.
“It’s a good deal, pay for the floats and get admission to Sip & Savor. It was packed, the vendors were happy,” she said. The feedback was good, she said, and there were activities for children, as well. (Sampling tickets were about $2.50 each.)
The Power of Hope
Farber was surprised to learn that the word “hope” had never been used in a Tournament of Roses theme before she chose “The Power of Hope” for the 2020 celebration. It is a word that has deep meaning for her, and runs throughout her life.
Farber’s parents came to the States with her when she was a young girl. They were students in Argentina during the time of the “Dirty War.” There was a lack of stability, she said, and students were the most vocal critics of the military government. Civil rights were abrogated.
“It was not a place where you felt comfortable that you could stay,” she said. One of her parents’ professors knew someone at University of California Santa Barbara, and her family was able to immigrate. Her parents, both biochemists, found a place at UCSB.
“It takes a lot to leave everything and everyone you know,” she said.
Her husband, Tomás Lopez, had similar experiences. His family came to New York from Santo Domingo, Dominican Republic. The US offered hope, opportunity, the ability to make a new life.
“That kind of motivated this theme. It’s a unifying theme at a time when we need to be unified,” she said. The New Year is a “time to turn over a new leaf.” Hope is life, she shared. It’s respect, joy, happiness. It’s inspirational, motivational, and aspirational.
“Nobody can ever take it away. There’s something powerful about it,” she said. “The Power of Hope.”
Telling other stories
Farber was animated when the subject of marching bands came up. There are more bands from Latin America than ever before, an all-female band from Copenhagen that she is excited about, and many first-year bands.
She rattled of some of the names: West Harrison High School, Miss., which was founded after Hurricane Katrina; Southern University, Baton Rouge, La.; the rare band from upstate New York; from Houston, Texas, Pearland High School, which served as a shelter during Hurricane Harvey; units from Greendale, Wis. and Alhambra, Calif.; and a Moreno Valley, Calif. Title I high school.
The Music Committee hosts a music night to show the videos of applicant bands 18 months prior to the parade. The videos present the music and the story that each unit has to tell.
“The quality is off the charts,” Farber said, referencing both the performances and the stories.
Part of the community
Farber is proud that the Tournament of Roses Association is part of the Pasadena community year-round, not just for a few days before and after Jan. 1. Farber reads books to elementary school students and will participate in the Black History and Latino Heritage parades. The Association and Tournament of Roses Foundation support local public schools with money, volunteers, and events.
“The Power of Hope” applies to the game as well, Farber said. The Rose Bowl Game Keith Jackson Postgraduate Scholarship awards $10,000 each to one student from the Big Ten Conference and one student from the Pac-12 Conference. The students do not have to be on the football players. They will shadow the Rose Bowl Game staff and will be presented with their award at Lawry’s Beef Bowl.
The weather report
It’s always sunny for the Rose Parade and Rose Bowl Game, except when it isn’t. But for the previous 130 parades, it has only rained on 10 parades. There are certain superstitions that go along with that—never have a parade on Sunday, don’t ask a Supreme Court Justice to be the Grand Marshal, and don’t choose a theme with any reference to water—but there seems to be only one person responsible.
“The Executive VP is in charge of weather,” Farber informed us. The Executive Vice President becomes the President for the following year. She told 2019 Pres. Gerald Freeny that she gave him a good parade, and it seems she expects 2021 Pres. Robert Miller to provide lovely weather for hers.
Ultimately, Laura Farber hopes that the 131st Tournament of Roses, with the parade, game, and many events, will bring the “joy and happiness of the New Year. We are ‘America’s New Year Celebration.’”