The 128th Rose Parade takes place on Monday, Jan. 2, 2017 in Pasadena, Calif. and features spectacular marching bands, costumed equestrians, and of course, flower-covered floats. There are nearly 100 entries for the 2017 parade.
The Order of March is a bit unusual. The Tournament of Roses President, Brad Ratliff, appears rather late in the parade at No. 65, just ahead of his hometown float, La Cañada Flintridge. Like 2014 Pres. Scott Jenkins, he’ll be in a wagon pulled by equines. Speaking of equines, it is rare for two equestrian units to be placed back-to-back in the Rose Parade, but the Union Rescue Mission and Philippine Scouts are this year at Nos. 77 and 78. The LAUSD All District High School Honor Band is paired with the National Hockey League float, probably hoping for another Stanley Cup win by the LA Kings.
Entries No. 33 through 48 all have a strong Tournament of Roses connection and lots of star power. It’s the largest block of Tournament-related entries we’ve seen. The City of Los Angeles float, which is the longest-standing Rose Parade float entry, drums up interest in hosting the 2024 Summer Olympics. It’s followed by the three Grand Marshals, all award-winning Olympians, and includes the 2018 Queen and Court, 2017 Rose Bowl Game Hall of Fame inductees, Pasadena Mayor Terry Tornek, Rose Parade founders Valley Hunt Club, and retiring Tournament of Roses Executive Director/CEO William B. Flinn. Flinn, the conductor of The Salvation Army’s Pasadena Tabernacle Band, is followed by The Salvation Army Tournament of Roses Band, one of three bands guaranteed a Rose Parade slot. Floats are presenting sponsors Miracle-Gro (post-parade Showcase of Floats) and Northwestern Mutual (Rose Bowl Game), and the two Rose Bowl Game teams. The PCC Herald Trumpets and Tournament of Roses Honor Band, and the two Rose Bowl university bands provide music.
Every year, Dole Packaged Foods gathers its employees in the Fiesta Parade Floats barn right next to their float, and gives them a party that spans the holiday season. The event was held on Dec. 11, and was attended by both Santa Claus and the Tournament of Roses Royal Court. We dropped in for some photos, conversation, and a delicious luau, including haupia, a Hawaiian dessert. Check out the photo gallery below for snapshots of the fun.
The 2017 Dole float, “Spirit of Hawaii,” features three important and very different figures: King Kamehameha I, founder of the Kingdom of Hawaii; Pele, goddess of fire, lightning, wind, and volcanoes; and Sebastian, the parrot who rode with the late Raul Rodriguez on floats he designed. In the six years Dole Packaged Foods has entered the Rose Parade, the floats have won five Sweepstakes and one Director’s Trophy. The 2017 entry is designed by Stanley Meyer. It has a working volcano and four real waterfalls flowing down the side of the mountain and cascading from a floral bridge. Dancers, including a fire dancer, and drummers will accompany the float as outwalkers and on the bridge.
We spoke about the float with Monica Spiro, Associate Manager of Events for Dole, and Dave Spare, Vice President, Marketing, about the community involvement of the company. It’s a tradition for some of the riders to be the children of Dole associates, and this year, Spiro’s 13-year-old daughter Gianna will be aboard. Spiro said the company tries to match the parade theme in the float design. The 128th Rose Parade theme is “Echoes of Success.”
“‘Spirit of Hawaii’ makes sense, since the company started in Hawaii,” she said. She brings the float theme into the party with elements that will be fun for the families, which can be seen in the photo gallery. It’s a way of sharing the Dole vision and heritage with the associates and their families. All associates are invited, and about 250 came to the luau.
“It’s really nice, because it’s a way for associates who can’t go to the parade to experience the float,” Spiro said. Another way is for associates to participate in decorating the float. Fiesta Parade Floats brings the giant plumeria, that will encircle the float like a lei, to the company headquarters in Westlake Village for associates to decorate with rice, and about 15-20 people will come to the Irwindale barn to decorate. Part of the entryway is dedicated to the float, with animal sculptures from previous floats and photos of the floats.
“It’s a way to touch, see, and feel the float,” she said. “We try to look at all the different ways people can experience this.”
Dole is also part of Live on Green, a pre-parade event with activities, displays, food, and entertainment. The company sponsors a food booth where Dole Whips can be purchased, the special treat usually available only at Disneyland. Dole has sponsored the Tiki Room for 40 years, and even reserved the room for a national meeting, where dessert was served.
“We want everyone to have a good time and have fun,” Spiro said. “There’s something for everyone.” And, she added, “Sebastian is still in front” on the float.
Dave Spare shared Dole Packaged Foods’ commitment to aiding non-profits that help people in need. The president and CEO of one of those organizations will ride on the float on Jan. 2. Food Share, the largest food bank in Ventura County, receives millions of pounds of healthy food from Dole every year, Spare said. The food is still within its expiration date and includes frozen, canned, and prepared items and 99 percent of Dole products are non-GMO.
“We were way ahead of the GMO movement,” Spare said. “On the float, all the fruit is non-GMO. It’s more expensive, but [consumers] are getting purer fruit.”
In addition to products and cash, Dole employees volunteer thousands of hours each year to charity work, including Food Share, Spare said. He volunteers at Ventura County Rescue Mission. Employees can take time off work for volunteering, so they don’t have to use vacation days.
If the company works to create community spirit among its US employees, it helps to create a community overseas. Spare said the Dole Packaged Foods operation in the Philippines is the largest in the world, but there’s a lot of poverty in that country. Dole has built roads, schools and hospitals, and offers free medical care and free schooling. With an increase in hiring, there is a shortage of housing, so the company built 74 homes this year and plans to build 72 next year.
“The employees help to build them,” he said. “It’s like Habitat for Humanity.” Spare has worked for Dole Packaged Foods for 20 years, and he said the other vice presidents have worked 15 to 30 years. “It’s just a great company,” he said.
Chloe, Saphire, Emma, and Mary Jane (clockwise from lower left) get Sheldon the Little Turtle ready for his Rose Parade ride on “Never Give Up.”
by Laura Berthold Monteros
You never know who you’ll end up talking to at a float barn. After wandering around the South Pasadena Tournament of Roses (SPTOR) decorating site and getting snapshots of the activity, we stopped to have a conversation with Brian, a kinetic sculptor who was welding the frame of Ted Tortoise for the 2017 Rose Parade float “Never Give Up.” Brian discovered SPTOR while riding the Metro Gold Line, which goes right by the float barn. “I saw the yellow brick road, and said, ‘I’ve got to see that.’” he told us. Later, he dropped by to see what was going on and was put to work. Brian was used to working with solder on his sculptures, but had never welded until a few weeks ago. We asked him how welding was different from soldering.
“Welding is exhausting,” he replied. With soldering, the piece is set up at one height. Welding requires that he move up and down to work on the project. “I’m getting more fit,” he smiled.
In addition to making kinetic sculptures out of wire, Brian has begun creating mechanical sculptures for children using microcomputer controllers. Some of his work can be seen on his website, http://www.mechanicalme.org/. He also used his creativity when he taught young teens and later Kindergarten through second grade in Shanghai. He got the kids interested in learning English by teaching them to make movies.
Be sure to click through the photo album below to see Brian and the other volunteers.
Rose Queen Victoria sings with the girls from Temple City High School Brighter Side Singers. When she has time, director Matt Byers told us, Tori performs with the group. She has a lovely voice! All photos copyright 2016 Laura B Monteros
by Laura Berthold Monteros
In fashions from casual winter wear to evening dresses, the seven members of the 2017 Tournament of Roses Royal Court dazzled the crowd at Macy’s Pasadena on Dec. 7. Each outfit was chosen to complement the girl’s style and personality, as well as to push the latest line from the department store. Celebrity stylist Daniel Musto was the emcee.
The members of the Royal Court are Rose Queen Victoria Castellanos and Rose Princesses Audrey Cameron, Maya Kawaguchi Khan, Shannon Larsuel, Autumn Lundy, Natalie Petrosian, and Emi Powers. For profiles of each young woman, “Meet the 7 young women on the 2017 Rose Parade Royal Court.” Each girl modeled three outfits. Read the captions in the album below to see which ones were their favorites! We got the opportunity to talk to parents Fred Powers (Princess Emi) and Dori Larsuel (Princess Shannon) after the show. They both were impressed with the personal growth of their daughters in the past two months.
“I’m amazed at how she’s handling this,” Powers said, noting the time commitment of school college applications (Emi would like to go to Syracuse for broadcasting), and the duties of the Court.
“Shannon has wanted to be on the Court since she was 5,” Larsuel said. She shared the suspense of Shannon’s being the last girl to be called at the announcement of the Royal Court. The girls are announced according to height so the balance will be right for photos, and Shannon is tall. Since then, she said, “it’s been an exciting, joyful experience.” Larsuel added that Shannon is trying to balance school, Court activities, and college apps.
“The Tournament is so wonderful,” she said. “They truly treat them like princesses. The training they receive is over and above what the average person would get.” Later, Princess Natalie affirmed Princess Maya’s opinion that the Queen & Court Committee members “are our aunts and uncles.”
Photo: Queen & Court chair Richard De Jesu with Q&C member Carole Swemline. Swemline said there are annual reunions for the Royal Courts.
The popular Equestfest event, which has been held for 17 years at the Los Angeles Equestrian Center, has been cancelled by the Tournament of Roses due to an outbreak of equine herpes virus at the venue, TheRoseExaminer learned this morning. The event, which would have featured equestrian units that will appear in the 2017 Rose Parade, was scheduled for Friday, Dec. 30, 2016. Sharp Seating, which sells tickets for the event, has taken down the link.
The Tournament of Roses released the following statement:
The Pasadena Tournament of Roses has been monitoring recent instances of Equine Herpes virus cases in Los Angeles County. As the virus could potentially affect the safety and wellbeing of the equine participants at the 2016 Equestfest event, that event scheduled to be held at the Los Angeles Equestrian Center has been canceled.
We are committed to ensuring the safety of all Rose Parade participants, including all Equestfest equestrian unit participants and their animals. We are working with appropriate governmental officials and the Associations veterinary consultant to insure the well-being of the animals participating in the 2017 Rose Parade. Additional safeguards and protocols will be adopted to ensure a safe environment. It is anticipated that all equestrian entries scheduled to participate in the 2017 Rose Parade will do so.
2016 Equestfest tickets purchased through Sharp Seating will be fully refunded to the purchaser with no action needed by ticket holders. There is no need to return tickets to the point of sale.
Jason Henry of the San Gabriel Valley Tribune wrote an excellent article on the cancellation. It includes an interview with Equestrian Committee Chair Craig Washington and an explanation of equine herpes virus.
Bandfest Presented by Remo is the place to see the Rose Parade marching bands display their spectacular field shows. There are three shows over two days, with different marching units at each one. The only band that plays at all three is the Pasadena City College Tournament of Roses Honor Band. Tickets are $15 per person (children age 5 and under are free) and are available at the venue, but since these shows sell out quickly, it’s best to purchase them in advance from Sharp Seating. The shows are performed on Robinson Stadium at Pasadena City College. Parking is free in the PPC structure at Hill and Del Mar.
Arrive early. It takes time to find a parking space and walk to the stadium. Be sure to get a program and little drum on the way in, and be seated in time for the Remo Drums of the World drum-along.
Seating is on the north side of the stadium, so the southern sun hits it most of the day, and it can be very hot. When the sun starts to set, it can suddenly cool down. Bring water and layers.
Food and beverages are available from vendors onsite, and there are several eateries across the street from the campus on the north side of Colorado Blvd.
Google Alerts sent a notice of an article from 23ABC News in Bakersfield, Calif. about the Twenty Mule Team outfit from US Borax being in the Tournament of Roses Parade on Jan. 2, 2017. What? It’s not listed with the equestrian units. We searched the media guide, and Foxit Reader did not find the team (not the first time it’s missed something). We emailed Tournament of Roses public relations, and to our chagrin, were informed that the 20 mules will be pulling Pres. Brad Ratliff and his family. And there it was, in the “Tournament Entries” section.
For those who remember the Borax TV commercials or the television series Death Valley Days, the team and wagons hold special significance. For those who don’t, here’s a little trivia. The TV series ran from 1952 to 1970 and was based on an earlier radio program. Scripts for the anthology series were adaptations of true stories of Death Valley in California, the lowest elevation in the United States. It was sponsored by Pacific Coast Borax Company with its brands 20 Mule Team Borax and Boraxo, and hosted at various stages by The Old Ranger Stanley Andrews, Ronald Continue reading “Tournament of Roses Pres. Brad Ratliff will ride with the Borax 20 Mule Team in the 2017 Rose Parade”→
David Eads, currently Executive Vice President and Chief Operating Officer for the Los Angeles Area Chamber of Commerce, will officially take over the position of Executive Director/Chief Executive Officer of the Pasadena Tournament of Roses in February, 2017. The position was held for many years by retiring William B. Flinn. Chair of the search committee and Executive VP Lance Tibbet made the announcement today.
Eads has attended every Rose Parade and Rose Bowl Game since 2000 when he moved to Los Angeles from Wichita, Kansas to begin work at the LA Chamber. He was Executive Vice President of the Wichita Convention & Visitors Bureau for 10 years and developed the Greater Wichita Area Sports Commission. Currently at the LA Chamber, he oversees Finance & Budget Management, Corporate Relations, Membership, Communications, Special Events, and the Chamber Foundation.
“We are confident that David, due to his many talents and attributes, coupled with outstanding leadership qualities, will be a tremendous asset to the Tournament of Roses organization and will be a great fit with our volunteer-driven, staff-supported Association.” added Tibbet, “We are pleased to welcome David to the Tournament family.”
Forty sponsored floats will participate in the 128th Tournament of Roses Parade on Jan. 2, 2017. In addition, four floats representing the Tournament of Roses fill roll down Colorado Blvd., two for the universities participating in the Rose Bowl Game, the theme banner, and the Royal Court float. Trophies will be awarded to 24 of the floats.
24 Hour Fitness, AES
AIDS Healthcare Foundation, Fiesta Parade Floats
American Armenian Rose Float Association, Phoenix Decorating Company
American Honda Motor Co., Phoenix Decorating Company
BDK, a Singpoli Affiliate, Paradiso Parade Floats
Burbank Tournament of Roses Association, Self-Built
Cal Poly Universities, Self-Built
California Milk Advisory Board, Fiesta Parade Floats
China Airlines, AES
City of Alhambra, CA, Phoenix Decorating Company
City of Hope, Phoenix Decorating Company
City of Los Angeles, Fiesta Parade Floats
Dole Packaged Foods, Fiesta Parade Floats
Donate Life, Paradiso Parade Floats
Downey Rose Float Association, Self-Built
Farmers Insurance, Phoenix Decorating Company
Kaiser Permanente, Fiesta Parade Floats
Kiwanis International, Phoenix Decorating Company
La Cañada Flintridge Tournament of Roses Association, Self-Built
Lions Clubs International, Phoenix Decorating Company
Lucy Pet , Fiesta Parade Floats
Lutheran Laymen’s League, Phoenix Decorating Company
Miracle-Gro, Fiesta Parade Floats
National Hockey League (NHL), Phoenix Decorating Company
Northwestern Mutual, Fiesta Parade Floats
Occupational Therapy Association of California, Fiesta Parade Floats
Odd Fellows Rebekahs Rose Float, Phoenix Decorating Company
RAGÚ, Paradiso Parade Floats
Rotary Rose Parade Float Committee, Inc., Phoenix Decorating Company
Shriners Hospitals for Children, Phoenix Decorating Company
Sierra Madre Float Association, Self-Built
South Pasadena Tournament of Roses Association, Self-Built
The Bachelor, Fiesta Parade Floats
The UPS Store, Inc., Paradiso Parade Floats
Torrance Rose Float Association, Fiesta Parade Floats
Trader Joe’s, Phoenix Decorating Company
Union Bank and the American Heart Association Western States Affiliate, Phoenix Decorating Company
United Sikh Mission, Phoenix Decorating Company
Western Asset Management Company, Phoenix Decorating Company
Tournament of Roses entries
Queen and Court, Fiesta Parade Floats Parade Floats
Rose Bowl Game University #1, AES
Rose Bowl Game University #2, AES
Theme Banner, Phoenix Decorating Company Decorating Company
Dole Packaged Foods and Real California Milk return to the Tournament of Roses Parade and Fiesta Parade Floats in 2017 with the beautiful “Spirit of Hawaii” and the fun and whimsical “Legacy of Generations” floats. To kick off the New Year’s season—which starts in November in Pasadena—Dole has launched a sweepstakes for a vacation for two to the Big Island of Hawaii. It runs through midnight on Dec. 31, 2016. The grand prize includes hotel and airfare and there are weekly prizes. Fans can enter at Facebook.com/DoleSunshine or DoleSunshine.com/paradise.
The 128th Rose Parade on Jan. 2, 2017 marks Dole Packaged Foods’ seventh year in the parade. With six Sweepstakes wins, Dole has won more sweeps trophies than any other Rose Parade sponsor. The floats have showcased the various countries and cultures where Dole fruit is grown. “Spirit of Hawaii” celebrates its history in the Hawaiian Islands, dating back to 1899 when James Dole first traveled there. King Kamehameha stands at the front of the float and Pele, the goddess of fire, wind, lightning, and volcanoes towers at the back as a volcano erupts behind her. The float features the largest waterfall in Rose Parade history. Decorations will include fresh, non-GMO fruits and vegetables grown by Dole, including bananas, pineapples and mangoes.
“Hawaii is an important part of Dole’s heritage,” said Dave Spare, Vice President of Marketing, Dole Packaged Foods. “We want to share our rich history with Rose Parade viewers across the globe through this float and bring a bit of paradise to the community during the holiday season – through not only this beautiful float design, but also our charitable efforts with Feeding America and FOOD Share.”
The company will participate in “Spirit of Giving” by collecting non-perishable food items at the annual Live on Green event in Pasadena Dec. 30 – Jan. 1, Fiesta Parade Floats in Irwindale, and its headquarters in Westlake Village, Calif. Donations benefit Ventura County’s regional food bank, FOOD Share, part of Feeding America, and its partners throughout the San Gabriel Valley. FOOD Share President and CEO Bonnie Atmore to ride on Dole’s Rose Parade float in honor of her commitment to feeding, nourishing, and educating the hungry.
With its second Rose Parade entry, the California Milk Advisory Board will feature multi-generational California dairy farm families in keeping with the parade theme, “Echoes of Success.”“Legacy of Generations” is a reminder that the knowledge passed from generation to generation and the essential partnership between the farmers, the land, the animals and their communities have made California the number one dairy state. A life-size animated Holstein cow has center stage on a satellite float. As on last year’s float, decoration materials will utilize co-products of food production, such as almond hulls and walnut shells, products used as feed for dairy cows that would otherwise end up in landfills and that cows, as ruminants, turn into a nutritious food.
“We are honored to have this year’s Rose Parade float represent the more than 200-year legacy of California dairy and generations of farm families who have committed endless hours to working with the land and animals in their care to produce a real, wholesome and nutritious food,” said John Talbot, CEO of Real California Milk and the California Milk Advisory Board. “The float design reflects the farm tradition passed from generation to generation in the hope that successfully working together can echo throughout the community with healthy, happy people.”