Wells Fargo sponsors 2020 Rose Parade Grand Finale and storytelling platform

Los Lobos and Alejandro Aranda will perform in the 2020 Rose Parade Grand Finale

by Laura Berthold Monteros

Wells Fargo expands its sponsorship of Tournament of Roses activities with “Where Flowers and Football Meet,” a rousing closing show at the 131st Tournament of Roses Parade that brings together Los Lobos, Alejandro Aranda, and the Rose Parade to Rose Bowl football toss from 2019; and “Beyond the Flowers: The Path to Pasadena,” a video storytelling platform that presents video memories from Rose Parade fans. The storytelling platform is up now. The parade takes place on Wednesday, Jan. 1, 2020 at 8 a.m.

Closing show

Straight from East LA is legendary rock band Los Lobos; known for their hit single “La Bamba,” the spirited song that held the number one spot in nine countries. The band has racked up three Grammy wins and earned a Latin Grammy Lifetime Achievement Award honor.

Los Lobos welcomes the new kid on the block, Alejandro Aranda (known to many by his new moniker “Scarypoolparty”). Scarypoolparty has more than 80 million social media views for singles “Tonight,” “Cholo Love,” and “Diamonds.” Fresh off his runner-up stint on American Idol, the Pomona, Calif. native joins Los Lobos performing a mashup of Los Lobos classics,

including “La Bamba” and “Come On” while looping in some of Scarypoolparty’s own music including “Tonight.”

The program order is

  • Alejandro Aranda (Scarypoolparty)
  • Los Lobos
  • Chino Hills Dance Team

To punctuate the Grand Finale theme, “Where Flowers and Football Meet,” a surprise celebrity guest will throw a team-branded football directly from the parade route that will magically soar to the Rose Bowl Stadium and be caught by another notable personality. The passer and receiver are a secret; watch for the surprise reveal.

Storytelling

“Beyond the Flowers: The Path to Pasadena” offers the opportunity for Rose Parade participants, volunteers, builders, fans, and organizations to celebrate and share their passion for the Rose Parade by submitting brief video testimonials. Selected videos will be posted to Beyond the Flowers, a new, featured section on the Tournament’s website, and shared widely via Tournament, Wells Fargo, and participants’ social media channels with the hashtag #WFBeyondTheFlowers.

“Our greatest priority at Wells Fargo is to help people succeed financially and build better lives,” said David Galasso, Wells Fargo’s lead region president for Greater California. “As we rejoice in one of America’s New Year’s traditions, we are proud to join the Tournament of Roses in ushering in a new decade and celebrating the hope that uplifts and inspires our customers and communities every day.”

Beyond the Flowers (#WFBeyondTheFlowers) video submissions are encouraged to be brief, energetic and offer personal insights, such as “What does America’s New Year Celebration mean to you?” “Why is participating in the Rose Parade so important to you?” “Why do you look forward to the parade year after year?” For video specifications, submission details and selection criteria re on the site.

Subscribe to “The Rose Examiner” to get news and articles throughout the year.

2017 Rose Parade Opening & Closing Shows

Final words of the 128th Rose Parade from the Tournament of Roses and Santa Clara Vanguard Drum and Bugle Corps.

American Honda presents spectacular opening show at the Tournament of Roses Parade, including a band and drill teams, the Theme Banner float, and the company’s own float. The crowd responds with loud cheers. First, though, is the contingent of Pasadena Police Department motorcycle cops, who do some fancy riding to get the folks warmed up, and the sound and pace cars. The show was especially rousing for the 128th Rose Parade, and is really best seen from the overhead cameras of KTLA. A post-parade video of the float is on YouTube.

As the parade finishes up, Wells Fargo takes the reins with a stagecoach and a patriotic performance that honors military veterans. In 2017, the entry focused on the American Red Cross’ assistance to veterans and their families. Coming at the official end of the parade is a mounted law enforcement group.

And then comes the “Second Parade,” a mass of folks organizing in what seems a spontaneous demonstration, but which is usually well-rehearsed so parade-goers will be entertained while the point is made.

 

For more articles on the Tournament of Roses, check out our 2017 Rose Parade main page.

All photos are copyright Ramona Monteros or Laura B. Monteros

Opening Show presented by American Honda

Closing Show presented by Wells Fargo