Tournament of Roses creates Rose Parade development office

by Laura Berthold Monteros, from a press release

The Tournament of Roses announced today that it has created a development office to oversee broadcast partnerships, all parade participants, strategic partnerships and advise on the overall entertainment and creative elements of the Rose Parade. Amy Kule, who last year launched the strategic and creative consulting agency Merry Wonderer, has been tapped to lead the development office. She will continue in her position at that company. Also joining the Rose Parade Development Office and reporting to Kule is Eric Solomon, as Senior Director, Strategic Partnerships. He will lead business development and sponsorship engagement for the Rose Parade.

Kule, who served as a float judge for the 2013 Rose Parade. Prior to starting Merry Wonderer, she was the Group Vice President of Macy’s Parade and Entertainment Group. She was responsible for producing Macy’s Thanksgiving Day Parade and the Macy’s 4th of July Fireworks, as well as other events.

Kule said, “I’m passionate about large scale live entertainment events and experiences and honored to join the Tournament of Roses as they look toward the future with the creation of this brand-new office. I will lead the team and focus efforts on working with our great partners and enormously talented and dedicated volunteers to expand and diversify the entertainment and business model of the parade as well as its surrounding year-long event slate and charitable giving initiatives.”

Solomon most recently served as Director, Strategic Partnerships – Culinary for WME | IMG where he launched the US expansion of the global Taste Festival platform. Solomon was Associate Director, Corporate Sponsorships for the Spirit Awards and worked in client services for Wasserman Media Group.

Opinion

The Tournament of Roses has been searching for ways to make the Rose Parade more entertaining and more attractive to a younger audience for years. In interviews with incoming presidents, The Rose Examiner has frequently heard this concern. The hiring of Executive Director/Chief Executive Officer David Eads in 2017 brought new eyes to a traditional event, and the formation of a development department is a much-needed addition to the TOR Association. It is hoped that new returning sponsors will be developed, and a more systematic approach to inviting one-time sponsor to mark events such as anniversaries, new offerings, and celebrations with an entry in the parade. As the media release said, “the parade is marching forward in a new era, maintaining its historic roots while layering in new entertainment features.”

David Eads of LA Chamber announced as new Executive Director/CEO of Pasadena Tournament of Roses

David Eads has been hired as Executive Director and Chief Executive Officer of the Tournament of Roses. Photo courtesy Pasadena Tournament of Roses.
David Eads, courtesy Pasadena Tournament of Roses.

by Laura Berthold Monteros

David Eads, currently Executive Vice President and Chief Operating Officer for the Los Angeles Area Chamber of Commerce, will officially take over the position of Executive Director/Chief Executive Officer of the Pasadena Tournament of Roses in February, 2017. The position was held for many years by retiring William B. Flinn. Chair of the search committee and Executive VP Lance Tibbet made the announcement today.

Eads has attended every Rose Parade and Rose Bowl Game since 2000 when he moved to Los Angeles from Wichita, Kansas to begin work at the LA Chamber. He was Executive Vice President of the Wichita Convention & Visitors Bureau for 10 years and developed the Greater Wichita Area Sports Commission. Currently at the LA Chamber, he oversees Finance & Budget Management, Corporate Relations, Membership, Communications, Special Events, and the Chamber Foundation.

“We are confident that David, due to his many talents and attributes, coupled with outstanding leadership qualities, will be a tremendous asset to the Tournament of Roses organization and will be a great fit with our volunteer-driven, staff-supported Association.” added Tibbet, “We are pleased to welcome David to the Tournament family.”