Brad Ratliff, Tournament of Roses 2017 president, shares the echoes of his success

by Laura Berthold Monteros

Braad Ratliff in his brown Spalding saddleshoes at Tournament House. Photo by LB Monteros.
Brad Ratliff in his brown Spalding saddleshoes at Tournament House. Photo by LB Monteros.

“Local boy makes good” is an old adage that implies a person has made a success of himself.  To Brad Ratliff, Tournament of Roses Association president for the 2016-2017 term, success for an individual includes the people and organizations—echoes—who have aided or inspired him.  His choice of a theme for the 2017 Rose Parade, “Echoes of Success,” celebrates those people who help to form each person.  The Rose Examiner talked with him about those echoes in his life in an interview at Tournament House.

He said that as he rose up the ranks of the Tournament to oversee the 128th Rose Parade and 103 Rose Bowl Game, he knew that his choice of theme would always include success, but “The echoes part came quite circumstantially.”  A UCLA graduate, he “lived and breathed John Wooden,”  the legendary basketball coach.  He quoted Wooden: “Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best you are capable of becoming.”

“Wooden’s definition of success makes it unique to everyone,” he said.  “Teachers, nurses, parents, PTA…those are the echoes.”  It was his own mother who inspired the complete phrase.  He and his wife Susan purchased a paving brick to honor his mother as part of the Rose Bowl Legacy campaign. The bricks form a rose on the plaza in front of the stadium.  Her brick is inscribed “Shari Ratliff, Her Life Echoes Success. 1999, 2017.”  As his family discussed and rejected various themes, “Echoes of Success” emerged.  “It pays tribute to Mom,” he said.

The influence of his father, Dick E. Ratliff, who served as Tournament president for the 1999 events, reverberates, too.  The theme the elder Ratliff chose was “Echoes of the Century,” reflecting the closing of the 20th century.  Ratliff shared, “He’s been a great mentor and a good, good friend to me.  I admired him my entire life…. I really want this to be Continue reading “Brad Ratliff, Tournament of Roses 2017 president, shares the echoes of his success”