by Laura Berthold Monteros
Deco Week used to a big deal in Pasadena, with two warehouses and a pop-up pavilion filled with floats and cars being decorated for the Rose Parade. The last five or six days before the Rose Parade, folks could drop into the float barns and see dozens of creations getting their final flowering as fresh materials were fastened to floats.
With the last Pasadena builder moving out of town in 2017, there isn’t much decorating left to see in the Crown City, but the Tournament of Roses and partners have gotten creative in providing plenty of things for locals and out-of-towners to see and do. There are two really new things going on this year.
AES, a powerhouse company that builds set pieces for Disney Resorts and other theme parks, produces Hollywood events, and of course designs and builds floats, is moving its floats from Azusa to Pasadena and parking them in Rosemont Pavilion for final flowering during Deco Week. (Phoenix Decorating Company, which used to build there, moved to shiny new headquarters in Irwindale last year.) FTD will again decorate the Rose Parade vehicles in Rosemont.
Rosemont Pavilion, located in the Arroyo just south of the Rose Bowl, is open for viewing from Dec. 28-31. Tickets are available for $15 on site or from Sharp Seating. Floats that will be in the barn are Universal – How to Train Your Dragon, Blue Diamond Almonds, China Airlines, Chipotle, 24 Hour Fitness, and Cal Poly Universities. Tournament vehicles are the Mayor’s fire truck and the President’s, Grand Marshal, and Hall of Fame cars.
The second thing is the brand-spanking new Sip & Savor event, produced by AES, on Jackie Robinson Memorial Field next to Rosemont Pavilion. It looks to be a pretty big event, with food, wine, craft beer, music, and six large-screen TV monitors for football fans. For $15, a person can see the floats and enjoy the entertainment at Sip & Savor. Taste tickets are extra; pricing and the growing list of culinary sponsors are on the website. Dates are Dec. 28-30, 11 a.m. to 8 p.m.
Live on Green is returning to the Pasadena Convention Center Dec. 29-31 for the fourth year, and will have
plenty of activities for youngsters and grown-ups. Everything except the food and beverages is free for all. The 2018 schedule will be up on their site soon.
(opens in a new window)Farther afield, The Bloc Plaza in Downtown Los Angeles hosts the second annual Rose Bowl Bash. It’s a celebration of college football and the Rose Bowl Game at Hope and 7th Street. The event is free and includes family-friendly interactive games, Rose Bowl Game merchandise, a beer garden, entertainment, food trucks, and participation from team bands and cheer squads. The 7th Street Metro Center Station is on the corner, making it convenient to take the Metro instead of driving. Dates are Dec. 30, 10 a.m. to 5 p.m., and Dec. 31, 10 a.m. to 4 p.m.
“The Melody of Life” is the theme for the 2019 Tournament of Roses. The central events, the 130th Rose Parade and 105th Rose Bowl Game, are held on Tuesday, Jan. 1, 2019. Subscribe to “The Rose Examiner” to get news and articles throughout the year.