California Grown celebrates the Golden State in the Rose Parade

by Laura Berthold Monteros

It was 2011 when we first wrote about the California Grown credential awarded by the California Cut Flower Commission (CCFC). The California Clock Company contacted us about their 2012 Rose Parade float celebrating their 80th anniversary and their most famous product, the ubiquitous Kit-Cat clock. They insisted on floral materials that were grown in California, and along with Cal Poly Universities, achieved California Grown status. In order to be certified, 85 percent of the floral materials on an entry must be grown in the Golden State.

By 2017, three floats and the Tournament of Roses vehicles carrying Rose Parade honorees, received certification, despite the years-long drought that plagued California agriculture until early 2017. The floats were Miracle-Gro “Everything’s Coming Up Roses,” Cal Poly Universities “A New Leaf,” and California Milk Advisory Board (CMAB) “Legacy of Generations.” We were able to attend the ceremonies at Fiesta Parade Floats for Miracle-Gro and CMAB, but there are photos of all the honorees below, along with links to more extensive articles on the Tournament of Roses entries.

At the ceremony on Jan. 1, 2017 at Fiesta, Karen Ross, Secretary of the California Continue reading “California Grown celebrates the Golden State in the Rose Parade”