AIDS Healthcare Foundation honors Orlando shooting victims on 2017 Rose Parade float

A white dove, symbol of world peace, soars above a field of 49 stars, one for each of those who died. The double rainbow exemplifies promise, beauty and  enlightenment with the message of eternal hope and life. Replicas of actual messages of condolences from those who lost loved ones flutter from the Memorial Tree. Stored inside the float are more than 5,000 memorial notes from around the world. Courtesy Pasadena Tournament of Roses.

 

by Laura Berthold Monteros

On June 12, 2016, 49 men and women were killed and 53 others wounded in a mass shooting at the Orlando nightclub Pulse. On Jan. 2, 2017, the AIDS Healthcare Foundation (AHF) float will honor the victims on a beautiful Rose Parade float, “To Honor & Remember Orlando.” It is designed by Art Aguirre and built by Fiesta Parade Floats. We spoke about the choice of theme and what it means to the community with three of the riders, Ged Kinslea, Senior Director, Communications for AHF; Gustavo Marrero, Vice President of Impulse Group Orlando; and Corey Lyons, President of Impulse Group Orlando.

Kinslea said that with 2017 being the 30th anniversary of AHF, the original idea had been to celebrate that anniversary on their annual float. “Fiesta Parade Floats reaches out early in the year and gives us the theme,” he said, but AHF doesn’t firm up a concept until July or August. “June 12 happened. As soon as that hit, we decided that should be the focus. We delegated it to Fiesta. The direction AHF gave was to “be spectacular.” AHF and Impulse Group were presented with three designs, and both agreed on the one illustrated above.

In choosing the theme, Marrero said, “Remembering and honoring those we lost in Orlando is the primary focus. Secondary is shedding light that Orlando still needs their help.” The float is a great opportunity to shed light on families, victims, and survivors of the tragedy, he said, and to honor lost lives and look to a better future. Impulse consulted Continue reading “AIDS Healthcare Foundation honors Orlando shooting victims on 2017 Rose Parade float”