Rose Parade 2017 Sweepstakes Trophy returns to Dole, Craftsman won by Netflix

“Soar Beyond Imagination” by Netflix won the Craftsman Trophy in the 2018 Rose Parade. It depicted images from the film The Little Prince.
“Soar Beyond Imagination” by Netflix won the Craftsman Trophy in the 2017 Rose Parade. It depicted images from the film The Little Prince.

by Laura Berthold Monteros

Dole Packaged Foods once again won the Sweepstakes Trophy for “most beautiful entry in parade with outstanding floral presentation and design,” its sixth in seven years of Rose Parade participation. Newcomer Netflix took home the Craftsman Trophy for “exceptional achievement in showmanship and dramatic impact for floats longer than 55 feet” with a two-part creation in the 128th Tournament of Roses Parade on Jan. 2, 2017, “Echoes of Success.”

Be sure to check out the gallery below for detailed descriptions of flowering and riders.

“Soar Beyond Imagination,” designed by John Ramirez and built by AES, was essentially a promotion for The Little Prince, a family-friendly feature produced for Netflix. The float reflected the charm of the book on which the film was based and the whimsy of the film. The front float

“Spirit of Hawaii” by Dole Packaged Foods won the Sweepstakes Trophy, the sixth for Dole. The volcano shot real 20-foot flames and emitted smoke, and steam, and look closely for the fire Pele holds in her hands.
“Spirit of Hawaii” by Dole Packaged Foods won the Sweepstakes Trophy, the sixth for Dole. The volcano shot real 20-foot flames and emitted smoke, and steam, and look closely for the fire Pele holds in her hands.

presented the Little Prince on his personal planet with his beautiful red rose. The second float is straight from the movie, with the aviator from the book now an aged man, living with his memories. The theme was chosen “because success and imagination are inextricably linked,” Netflix says, “And, of course, you can’t ignore that a main character in The Little Prince is The Rose!”

“Spirit of Hawaii,” like previous Dole Packaged Foods floats, honors the places where Dole products are grown. Many of the materials used in the decoration came from Hawaii, including the fresh leis and head leis for the dancers, drummers, and riders. Designed by Stanley Meyer and built by Fiesta Parade floats, the float celebrated the history and legend of Hawaii with a 10-foot copy of the statue of King Kamehameha, bedecked with fresh leis, and the fire goddess and creator Pele holding flames in her hands. A 28-foot-tall working volcano and several waterfalls, including a 10-foot-wide cascade, created excitement. Unfortunately, the waterworks were not running as it went by camera corner. For more about Dole, including interviews, read “Dole Packaged Foods give employees a taste of Hawaii.”

 

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