Live on Green returns to Pasadena for pre-Rose Parade fun

Space Exploration Display, courtesy Huerta Quorum

 

by Laura Berthold Monteros

Adding excitement and just generally “things to do” in Pasadena in the days before the Rose Parade and Rose Bowl Game, Live on Green takes over the Pasadena Convention Center at 300 E. Green St. with music, demonstrations, food, and activities for all ages. The free event returns for a third year, Dec. 29 through 31, 2017, focusing on “Making A Difference,” this year’s Tournament of Roses theme. We sat down with Barbara Cocks and Alessandra Schulman of Huerta Quorum (HQ), the creative force behind Live on Green, to talk about what’s in store for visitors.

Cocks said HQ wants to create something that surrounds the Rose Parade with a sense of excitement. Its success last year with locals as well as people in town for the parade and game indicates Live on Green is well received. Of the 22,000 people who attended last year, 75 percent were from Southern California, and 25 percent from outside the area.

Each year, there is a signature organization that anchors the event and expands on the theme. Cocks enthused about the difference-makers that will be featured in 2017. NASA, JPL, Caltech, and the aerospace industry in general have had some of the biggest impacts on our lives. She noted that in addition to inspiring people, NASA technology has aided development of some items that are now in everyday use, and JPL research helps us to better understand what is going on here on earth. Medical breakthroughs, environmental data, engineering marvels, transportation safety, firefighting equipment, and LEDs have benefitted from that technology.

The Pasadena-based Planetary Society will be represented as well, and CNN has granted permission to use “The Space Race” episode from its documentary series, The Sixties. The United States Air Force, last year’s centerpiece, asked to take part again this year. Given how many early astronauts began their careers as pilots, it should be a good fit.

Live on Green is also working with Pasadena Museum of History to honor the 100th Rose Queen and to promote PMH’s exhibit, “Royals of Pasadena,” which focuses on the Queens and Princesses throughout the years. Some of the royalty will be speaking at the event and will be  available for photo opps and questions. PMH will have a mini-display at Live on Green, and will have extended hours for the exhibit. (For walkers, it’s about a half-hour stroll between the two.)

Taking place across the street at Paseo Colorado is a moving tribute to the men and women who gave the last full measure of devotion for our country. “Remembering Our Fallen” is a traveling memorial that displays images of those who have lost their lives in the War on Terror. Cocks said the panels will travel from Washington D.C. to the Reagan Library in Simi Valley and be installed at the Paseo for Rose Parade week, Dec. 29 through Jan. 1.

Things to see and do include the Coaches’ Challenge Family Fun Zone, Culinary Cues Stage, entertainment stage (at the Paseo), Spirit Pavilion with its tribute to space exploration and lots of activities and displays, and plenty of food and beverages (including the popular Dole Whip) at reasonable prices. Partners and charities include Union Station Homeless Services, Pasadena Humane Society, Food Share, Dole Packaged Food, One Archives Foundation, Smart & Final, Fiesta Parade Floats, LA Rams, Bob Hope USO, Lockheed Martin, and more than a dozen others. Visit the Live on Green website for all the info, and as the event gets closer, a schedule.

 

Live on Green celebrated USAF and the Rose Parade

United States Air Force airmen do rifle drills at Live on Green at the Pasadena Convention Center.
United States Air Force airmen do rifle drills at Live on Green at the Pasadena Convention Center.

by Laura Berthold Monteros

Sorting through Rose Parade photos, we came across these snapshots from Live on Green, so we put together an album to share some of the sights. Live on Green was held on the three days preceding the 2017 Tournament of Roses Parade. It’s a place for folks to drop in while they are waiting for the big day, whether they are from the community or in town for the Rose Parade.

The event focused on the United States Air Force in celebration of its 70th anniversary. One of the halls in the Pasadena Convention Center was filled with Air Force displays and interactive exhibits for science and engineering.  Another had beach volleyball and other sports, chalk drawing, and the Dole Whip booth. Music, entertainment, and celebrity chefs sharing their recipes were throughout the campus.

Representing the non-profits that enrich the community were Food Share, which collects food for its Ventura County food bank; Pasadena Humane Society, with the mobile adoption unit; Union Station Homeless Services, San Gabriel Valley’s largest social services agency; and ONE Archives Foundation from USC.

Mannequin members of the USC Trojan Marching Band and Pasadena City College Tournament of Roses Honor Band guard the newly-minted Sweepstakes Trophy, given to the most beautiful entry in parade with outstanding floral presentation and design.

ONE has the largest collection of LGBTQ (lesbian, gay, bisexual, transgender, and queer) materials in the world. It was named after a magazine founded in 1952 specifically for the homosexual community. The archive has a collection of travel guides that lasted safe places for LGBTQ tourists to visit and stay. There are three million pieces in the collection, which make it a valuable resource for researchers. Some 720 used the collections in 2016, and 120 educational history panels are available to schools, non-profits, and community events.

Read the captions to the photos for more about what we saw!

Photo right: Mannequin members of the USC Trojan Marching Band and Pasadena City College Tournament of Roses Honor Band guard the newly-minted Sweepstakes Trophy, given to the most beautiful entry in parade with outstanding floral presentation and design.

Related: Dole Packaged Foods presented with Sweepstakes cup

 

 

Live on Green is back! with the USAF, LA Rams, fun, and entertainment

USAF Color Guard at Live on Green 2015. c.LBM2015
USAF Color Guard at Live on Green 2015. c.LBM2015

by Laura Berthold Monteros

Last year’s debut Live on Green event entertained more than 30,000 people in the days before the Rose Parade. It’s back, bigger and more spectacular for 2016, with the largest display ever of Air Force equipment, technology, and memorabilia under one roof. The occasion is the celebration of the 70th anniversary of the United States Air Force. The centerpiece will be the latest stealth aircraft, the F-35A, which just started operation in August. The plane will be dismantled and boxed up, to be reassembled in the Pasadena Convention Center. It will be accompanied by an F-16 jet.

For two great videos about the F-35A, watch this from LockheedMartin and this from Fox.

Live on Green is a free family festival held at the Pasadena Convention Center complex, 300 E. Green St. on Dec. 30 and 31, 2016 (9 a.m.-4 p.m.) and Jan. 1, 2017 (9 a.m. to 4 p.m.). The 128th Tournament of Roses is on Monday, Jan. 2 due to the “Never on Sunday” rule. It’s a fun place for locals and out-of-towners to find entertainment, activities, information, and good food at a decent price. It’s put together by Huerta Quorum (HQ) with support from commercial sponsors.

Barbara Cocks, president of HQ, told The Rose Examiner that the free event is “the result of great sponsors.” These include Dole Packaged Foods, Continue reading “Live on Green is back! with the USAF, LA Rams, fun, and entertainment”