Inspiring health and well-being through beauty in the 2018 Rose Parade

Northwestern Mutual is celebrating five years of its Childhood Cancer Program. “Letting Kids Be Kids” features scenes from camps like ones the kids on the float have attended. Pediatric oncologist and Camp Periwinkle medical director Dr. ZoAnn Dreyer and her husband Dr. Deff Dreyer are on the porch

by Laura Berthold Monteros

Inspiring people to live healthier and happier lives by creating scenes in flowers is a frequent message of Rose Parade floats. The floats in the gallery below presented themes of fun, food, and fearlessness in the 129th Tournament of Roses Parade on Jan. 1, 2018.

Here’s the basic info on each; riders and flowering are in the captions. Be sure to check out the 2018 Rose Parade page for a listing of all the articles about floats on TheRoseExaminer.com.

  • Kaiser Permanente, “Inspiring Healthy Communities,” Fiesta Parade Floats, Stanley Meyer designer
  • Miracle-Gro, “150 Years of Growing,” Fiesta Parade Floats, Stanley Meyer
  • Northwestern Mutual, “Letting Kids Be Kids,” Fiesta Parade Floats, Stanley Meyer
  • The Forum, “The Story Lives On,” Phoenix Decorating Company
  • 24 Hour Fitness, “Proud Sponsor of Everyday Athletes,” AES, John Ramirez designer
  • AIDS Healthcare Foundation, “Keeping the Promise,” Fiesta Parade Floats, Art Aguirre designer
  • Lucy Pet, “Paws for Life,” Fiesta Parade Floats, Mike Abboud designer; here’s a video to go with it: https://youtu.be/C-Opm9b2WDk

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California Grown celebrates the Golden State in the Rose Parade

by Laura Berthold Monteros

It was 2011 when we first wrote about the California Grown credential awarded by the California Cut Flower Commission (CCFC). The California Clock Company contacted us about their 2012 Rose Parade float celebrating their 80th anniversary and their most famous product, the ubiquitous Kit-Cat clock. They insisted on floral materials that were grown in California, and along with Cal Poly Universities, achieved California Grown status. In order to be certified, 85 percent of the floral materials on an entry must be grown in the Golden State.

By 2017, three floats and the Tournament of Roses vehicles carrying Rose Parade honorees, received certification, despite the years-long drought that plagued California agriculture until early 2017. The floats were Miracle-Gro “Everything’s Coming Up Roses,” Cal Poly Universities “A New Leaf,” and California Milk Advisory Board (CMAB) “Legacy of Generations.” We were able to attend the ceremonies at Fiesta Parade Floats for Miracle-Gro and CMAB, but there are photos of all the honorees below, along with links to more extensive articles on the Tournament of Roses entries.

At the ceremony on Jan. 1, 2017 at Fiesta, Karen Ross, Secretary of the California Continue reading “California Grown celebrates the Golden State in the Rose Parade”