Phoenix Decorating Company chosen to design gateway arch to Arroyo Seco Weekend: New Photos

An enchanted passage into the Arroyo, designed by Phoenix Decorating Company and covered in all natural botanicals. Photo c.2017 Carlos Monteros

 

by Laura Berthold Monteros

The excitement was apparent in publicist Chuck Hayes’ voice when we talked on the phone this evening about Phoenix Decorating Company’s latest build. The most prolific float builder for the Tournament of Roses Parade, the company was tapped by Goldenvoice to build an entry archway for the Arroyo Seco Weekend coming up this Saturday and Sunday, June 24 and 25. It’s a classic Rose Parade rendition of a Pasadena icon, the Spanish Colonial Revival City Hall. The Spanish tile dome and copper-clad cupola perches on a 20-foot-wide sculpture patterned after the rotunda arches.

In classic float style, the Tournament of Roses Archway is covered in botanical materials chosen by COO and Floral Director Lyn Lofthouse. She used light lettuce seed, poppy seed, ground onion seed, coconut, powdered rice, lima beans, navy beans, black beans, and strawflower. Hayes also gave credit to Production Manager Sean McMinimy and the skilled crew at Phoenix in completing the project.

Phoenix Decorating Company President and CEO Chris Lofthouse stated, “Phoenix Decorating Company was honored to be asked to create the Arroyo Seco Weekend Archway in the style of a Rose Parade Float by Goldenvoice, it is our hope that the people who visit the festival will return on January 1, 2018 to see our floats in the Rose Parade.”

Entry archway for Arroyo Seco Weekend being towed into the Rose Bowl area. Courtesy Phoenix Decorating Company.
Entry archway for Arroyo Seco Weekend being towed into the Rose Bowl area. Courtesy Phoenix Decorating Company.

While only a few people can ride on a Rose Parade float, thousands of people will get a taste of the experience as they enter the festival through the decorated arch over the two days. The freestanding piece stands 20 feet high with arches 13 feet high and 13 feet wide. It weighs more than 2,000 pounds. It was towed from the float barn in Irwindale on a flatbed, with the dome lying beside the arch.

Hayes chuckled, “You know we don’t like tows!” The company usually drives the floats from parade route to the float barn—and no builder likes an emergency tow during the Rose Parade—but in this case, the logistics of getting the piece down into the low-lying Rose Bowl area required a bit of help.

An artist’s concept of the arch is on the Arroyo Seco Weekend site. The family-friendly event includes activities at Kidspace, several stages for bands, and several art installations. Readers can follow Phoenix on Facebook at https://www.facebook.com/PhoenixDecoratingCo