Rose Parade 2019 float awards; The UPS Store takes Sweepstakes

The UPS Store “Books Keep Us On Our Toes” won the 2019 Rose Parade Sweepstakes trophy.

by Laura Berthold Monteros

The Tournament of Roses announced the winners of the 24 float awards for the 2019 Rose Parade to the media at shortly after 6:30 a.m. Tuesday morning. The chart of winners is below, but here are some observations before you peruse it.

Sweepstakes was won by The UPS Store, with a giant, toe-dancing ostrich. It brings the trophy back to Fiesta Parade Floats, after Paradiso Parade Floats took it home last year. It’s fitting that though Paradiso is no more, former owner Charles Meier was the designer for The UPS Store. His company was the first one in more than two decades to break Fiesta’s Sweepstakes streak with floats sponsored by Singpoli in 2016 and 2018.

Once again, Meier turned in a hundred-percent win percentage, with The UPS Store (Sweepstakes), Donate Life (Judges), and Easterseals (Leishman Public Spirit) floats. His designs were built by Fiesta Parade Floats.

Fitting also was the Theme award going to Shriners Hospitals for Children “Fezzy’s Garden of Hope and Healing.” Tournament Pres. Gerald Freeny chose the theme “The Melody of Life,” because through his health struggles and two transplants, music had brought him healing. That, and because his wife and daughter insisted on it.

A word on the International award: Readers may recall that The Rose Examiner has sometimes carped about this award, because there is usually only one float competing, China Airlines. This year, however, the float was so spectacular in design and entertainment, with dancers and drummers and brilliant florals, that is not only deserves the International award, but surely would have won an award in any case.

FTD is the official floral partner of the Tournament of Roses. The judges were Preston Bailey (who designed the new Royal Court float), Michael E. Berry, and Kimberly Oldis.

Here are the award totals: Fiesta Parade Floats, 9; Phoenix Decorating Company, 8; AES, 2; self-built, 5 (out of six organizations). The designer with the most wins was Michelle Lofthouse with 6 of 10 competing designs. Meier had the highest percentage.

2019 FLOAT AWARDS PRESENTED BY FTD

Award Description Participant Theme Builder
Sweepstakes Most beautiful entry: encompassing float design, floral presentation and entertainment The UPS Store, Inc. Books Keep Us On Our Toes Fiesta
Americana Most outstanding depiction of national treasures and traditions Mrs. Meyer’s Clean Day Garden Fresh Phoenix
Animation Most outstanding use of animation Burbank Tournament of Roses Association Stompin’ Good Time Self-Built
Bob Hope Humor Most whimsical and amusing float Northwestern  Mutual Spend Your Life Living Fiesta
Crown City Innovator Most outstanding use of imagination, innovation and technology Trader Joe’s Company Ride Captain Ride Phoenix
Director Most outstanding artistic design and use of floral and non-floral
materials
Sierra Madre Rose Float Association Harmony’s Garden Self-Built
Extraordinaire Most extraordinary float Cal Poly Universities Far Out Frequencies Self-Built
Fantasy Most outstanding display of fantasy and imagination Western Asset Management Company Yellow Submarine Phoenix
Founder Most outstanding float built and decorated by volunteers from a
community or organization
La Cañada Flintridge Tournament of Roses
Association
Tree Frog Night! Self-Built
Golden State Most outstanding depiction of life in California Big Bear Rose Parade Association Play-Rest-Repeat Fiesta
Grand Marshal Most outstanding creative concept and float design Stella Rosa Wines Taste The Magic featuring
Kool & The Gang
Fiesta
International Most outstanding float from outside the United States China Airlines Rhythm of Taiwan AES
Isabella Coleman Most outstanding presentation of color and color harmony through
floral design
United Sikh Mission A Divine Melody Resonates In
All
Phoenix
Judges Most outstanding float design and dramatic impact Donate Life Rhythm of the Heart Fiesta
Leishman Public Spirit Most outstanding floral presentation from a non-commercial
participant
Easterseals Celebrating Easterseals 100
Years of Disability Services
Fiesta
Mayor Most outstanding float from a participating city South Pasadena Tournament of Roses Three Little Birds Self-Built
Past President Most outstanding innovation in the use of floral and non-floral materials Underground Service Alert of Southern
California (DigAlert)
Backyard Harmony Fiesta
President Most outstanding use and presentation of flowers City of Hope Harmony of Hope Phoenix
Princess Most outstanding floral presentation among entries 35 feet and under
in length
City of Alhambra Home Tweet Home Phoenix
Queen Most outstanding presentation of roses Farmers Insurance Group A Carousel of Experience Phoenix
Showmanship Most outstanding display of showmanship and entertainment Universal Pictures & Dreamworks Animation presents How To Train Your Dragon How to Train Your Dragon – The Hidden World AES
Theme Most outstanding presentation of the Rose Parade Theme Shriners Hospitals for Children Fezzy’s Garden of Hope and
Healing
Phoenix
Tournament
Volunteer
Most outstanding floral presentation of the Rose Parade Theme among
floats 35 feet and under in length
City of Torrance/ Torrance Rose Float
Association
The Power of Music Fiesta
Wrigley Legacy Most outstanding display of floral presentation, float design and
entertainment
Dole Packaged Foods Rhythm of Paradise Fiesta

 

Rose Parade floats with Entertainment Value wins: TJ’s, UPS Store, Ag PhD, AARFA

The UPS Store sea monster promoted reading in the 2018 Rose Parade.

by Laura Berthold Monteros

The 129th Tournament of Roses Parade ushered in a new system of float awards. The 24 awards are divided into three categories plus Sweepstakes, in 2018 by Singpoli American BD. The gallery below has photos of the four winners in the Entertainment Value category. The theme of the 2018 Rose Parade was “Making a Difference.” From food to books to raising families, the sponsors of these floats make a difference to people across America.

The four awards and winners in the Entertainment Value category are

Extraordinaire Award for the most extraordinary float: The UPS Store “Books Bring Dreams to Life,” designed by Charles Meier and built by Paradiso Parade Floats

Wrigley Legacy Award for the most outstanding display of floral design, float design, and entertainment: Ag PhD TV and Radio “Salute to Farmers,” designed by John Ramirez and built by AES

Judges Award for most outstanding floral design and entertainment: American Armenian Rose Float Association “Armenian Roots,” designed by AARFA board member Johnny Kanounji and built by Phoenix Decorating Company

Showmanship Award for most outstanding display of showmanship and entertainment: Trader Joe’s “Hats Off,” designed by Michelle Lofthouse and built by Phoenix Decorating Company

All photos are copyright 2018 by LB Monteros