New TOR Pres. Laura Farber brings ‘The Power of Hope’ to 2020

Laura Farber, courtesy Pasadena Tournament of Roses Assn.

by Laura Berthold Monteros

The Pasadena Tournament of Roses Association on Jan. 17, 2019 announced the election of Laura Farber as the president of the 2020 Tournament. Farber is the firsrt Latina hold the office. She will oversee the 131st Rose Parade and the 106th Rose Bowl Game on Jan. 1, 2010. The president drives the vision for all the events in a cycle, centered around the chosen theme.

“The Power of Hope,” a theme chosen by Farber and her husband Tomás Lopez, was selected to encourage creativity in the entries, including floats, bands, and equestrians.

“With hope – anything, in fact, everything is possible,” Farber said. “Hope is more than simply the possibility of fulfillment. Hope is dignity and respect, joy and happiness, aspiration and achievement. Hope never, ever quits. Through hope, we can aspire to be our best and in turn inspire those around us to reach higher.”

Readers can see a video of her announcement from her new office.

Farber was born in Buenos Aires, Argentina. She and Lopez have two children, Christopher and Jessica. Her hobbies include music, tennis, and reading. She earned her bachelor’s degree, cum laude, with departmental highest honors, in 1987 from University of California, Los Angeles and her juris doctor, cum laude, in 1990 from Georgetown University.

Tournament of Roses 2020, courtesy Pasadena Tournament of Roses Assn.

Farber has a long list of credentials, academically, in business, and with the Tournament and other volunteer organizations. She has been a white suiter since 1993 and was elected to the Executive Committee in 2012. Committees that she has served include Decorating Places, Formation Area, Judging, and Membership Development.

A resident of South Pasadena, she has been on the site council for Marengo Elementary School and an officer of the South Pasadena Middle School Booster Club. She has also been on the Rose Bowl Legacy Foundation Advisory Board, Rose Bowl Legacy Foundation Museum Committee, and the board of directors of the non-profit Clazzical Notes and the YWCA.

Farber is a partner in the Pasadena law firm of Hahn & Hahn, practicing civil litigation; a member of the American Bar Association, serving as the State Delegate for California in the House of Delegates; chair of the Latin America and Caribbean Initiative Council; a member of the Rule of Law Initiative Board and member of the Steering Committee of the Nominating Committee. She is a former member of the Board of Governors representing the State of California and past chair of the Young Lawyers Division, and has served as President of the Barristers, the Los Angeles County Bar Association’s young lawyers division.