Wells Fargo sponsors 2020 Rose Parade Grand Finale and storytelling platform

Los Lobos and Alejandro Aranda will perform in the 2020 Rose Parade Grand Finale

by Laura Berthold Monteros

Wells Fargo expands its sponsorship of Tournament of Roses activities with “Where Flowers and Football Meet,” a rousing closing show at the 131st Tournament of Roses Parade that brings together Los Lobos, Alejandro Aranda, and the Rose Parade to Rose Bowl football toss from 2019; and “Beyond the Flowers: The Path to Pasadena,” a video storytelling platform that presents video memories from Rose Parade fans. The storytelling platform is up now. The parade takes place on Wednesday, Jan. 1, 2020 at 8 a.m.

Closing show

Straight from East LA is legendary rock band Los Lobos; known for their hit single “La Bamba,” the spirited song that held the number one spot in nine countries. The band has racked up three Grammy wins and earned a Latin Grammy Lifetime Achievement Award honor.

Los Lobos welcomes the new kid on the block, Alejandro Aranda (known to many by his new moniker “Scarypoolparty”). Scarypoolparty has more than 80 million social media views for singles “Tonight,” “Cholo Love,” and “Diamonds.” Fresh off his runner-up stint on American Idol, the Pomona, Calif. native joins Los Lobos performing a mashup of Los Lobos classics,

including “La Bamba” and “Come On” while looping in some of Scarypoolparty’s own music including “Tonight.”

The program order is

  • Alejandro Aranda (Scarypoolparty)
  • Los Lobos
  • Chino Hills Dance Team

To punctuate the Grand Finale theme, “Where Flowers and Football Meet,” a surprise celebrity guest will throw a team-branded football directly from the parade route that will magically soar to the Rose Bowl Stadium and be caught by another notable personality. The passer and receiver are a secret; watch for the surprise reveal.

Storytelling

“Beyond the Flowers: The Path to Pasadena” offers the opportunity for Rose Parade participants, volunteers, builders, fans, and organizations to celebrate and share their passion for the Rose Parade by submitting brief video testimonials. Selected videos will be posted to Beyond the Flowers, a new, featured section on the Tournament’s website, and shared widely via Tournament, Wells Fargo, and participants’ social media channels with the hashtag #WFBeyondTheFlowers.

“Our greatest priority at Wells Fargo is to help people succeed financially and build better lives,” said David Galasso, Wells Fargo’s lead region president for Greater California. “As we rejoice in one of America’s New Year’s traditions, we are proud to join the Tournament of Roses in ushering in a new decade and celebrating the hope that uplifts and inspires our customers and communities every day.”

Beyond the Flowers (#WFBeyondTheFlowers) video submissions are encouraged to be brief, energetic and offer personal insights, such as “What does America’s New Year Celebration mean to you?” “Why is participating in the Rose Parade so important to you?” “Why do you look forward to the parade year after year?” For video specifications, submission details and selection criteria re on the site.

Subscribe to “The Rose Examiner” to get news and articles throughout the year.

Big changes for the Rose Parade equestrian lineup in 2020

Spirit of the West Riders, copyright 2019 by L.B. Monteros

by Laura Berthold Monteros

It’s refreshing to see equestrian groups that have not participated in the Rose Parade before, but the 2020 Tournament of Roses Parade does it in spades. Of the 17 units participating, eight are new this year, at least since 2012, when The Rose Examiner began keeping lists. The 131st Rose Parade, “The Power of Hope,” takes place on Wednesday, Jan. 1, 2020.

The must-haves are back—Valley Hunt Club, founders of the Rose Parade, and the United States Marine Corps Mounted Color Guard. Old favorites, such as the Budweiser Clydesdales, Spirit of the West Riders, Los Hermanos Bañuelos, and Scripps Miramar Ranch, are back. Losses include Norco Cowgirls, Wells Fargo Stagecoaches, and New Buffalo Soldiers. We’ll see if we can get the story on that one.

For old-time locals such as myself, the Knott’s Berry Farm entry should be delightful. It was started by the Walter and Cordelia Knott 100 years ago to keep people occupied while they waited for a seat at Cordelia’s chicken dinner restaurant in Buena Park. The Knotts were the first commercial growers of the hybrid boysenberry, and the influence of that early effort is seen all over the park. The park grew from burro and stagecoach rides and a nostalgic “ghost town” to a full-on amusement park after Disneyland opened in nearby Anaheim.

The groups are invited to participate in Equestfest presented by Wells Fargo on Dec. 29, 2019 at the Los Angeles Equestrian Center. During Equestfest, groups perform trick riding, drills, dancing and roping skills, and attendees can walk through the stables and speak with the riders. Tickets are available through Sharp Seating. Detailed descriptions of each equestrian unit are at 2020 Equestrian participants.

2020 Rose Parade equestrian participants

New entries are marked by an asterisk*

  • 1st Cavalry Division Horse Cavalry Detachment (Fort Hood, Texas)
  • Arabian Horse Association (Sierra Madre, Calif.)*
  • Blue Shadows Mounted Drill Team (Castaic, Calif.)
  • Budweiser Clydesdales (St. Louis, Mo.)
  • Buffalo Soldiers Mounted Cavalry Unit (BSMCU) (Mojave, Calif.)*
  • Express Clydesdales (Yukon, Okla.)*
  • Horsewomen of Temecula Wine Country (Temecula, Calif.)*
  • Knott’s Berry Farm (Buena Park, Calif.)*
  • Los Hermanos Bañuelos (Altadena, Calif.)
  • Mid America Cowgirls Rodeo Drill Team (New Buffalo, Mich.)*
  • Mini Therapy Horses (Calabasas, Calif.)
  • Painted Ladies Rodeo Performers (Roseville, Calif.)*
  • Rural Media Group (Gretna, Neb.)*
  • Scripps Miramar Ranch (San Diego, Calif.)
  • Spirit of the West Riders (Leona Valley, Calif.)
  • USMC Mounted Color Guard (Barstow, Calif.)
  • The Valley Hunt Club (Pasadena, Calif.)