Dole Packaged Foods, Real California Milk unveil 2017 Rose Parade float designs

dole_0-2017by Laura Berthold Monteros

Dole Packaged Foods and Real California Milk return to the Tournament of Roses Parade and Fiesta Parade Floats in 2017 with the beautiful “Spirit of Hawaii” and the fun and whimsical “Legacy of Generations” floats. To kick off the New Year’s season—which starts in November in Pasadena—Dole has launched a sweepstakes for a vacation for two to the Big Island of Hawaii. It runs through midnight on Dec. 31, 2016. The grand prize includes hotel and airfare and there are weekly prizes. Fans can enter at or

The 128th Rose Parade on Jan. 2, 2017 marks Dole Packaged Foods’ seventh year in the parade. With six Sweepstakes wins, Dole has won more sweeps trophies than any other Rose Parade sponsor. The floats have showcased the various countries and cultures where Dole fruit is grown. “Spirit of Hawaii” celebrates its history in the Hawaiian Islands, dating back to 1899 when James Dole first traveled there. King Kamehameha stands at the front of the float and Pele, the goddess of fire, wind, lightning, and volcanoes towers at the back as a volcano erupts behind her. The float features the largest waterfall in Rose Parade history. Decorations will include fresh, non-GMO fruits and vegetables grown by Dole, including bananas, pineapples and mangoes.

“Hawaii is an important part of Dole’s heritage,” said Dave Spare, Vice President of Marketing, Dole Packaged Foods. “We want to share our rich history with Rose Parade viewers across the globe through this float and bring a bit of paradise to the community during the holiday season – through not only this beautiful float design, but also our charitable efforts with Feeding America and FOOD Share.”

The company will participate in “Spirit of Giving” by collecting non-perishable food items at the annual Live on Green event in Pasadena Dec. 30 – Jan. 1, Fiesta Parade Floats in Irwindale, and its headquarters in Westlake Village, Calif.  Donations benefit Ventura County’s regional food bank, FOOD Share, part of Feeding America, and its partners throughout the San Gabriel Valley. FOOD Share President and CEO Bonnie Atmore to ride on Dole’s Rose Parade float in honor of her commitment to feeding, nourishing, and educating the hungry.

real-california-milk-2017-cmab_0With its second Rose Parade entry, the California Milk Advisory Board will feature multi-generational California dairy farm families in keeping with the parade theme, “Echoes of Success.” “Legacy of Generations” is a reminder that the knowledge passed from generation to generation and the essential partnership between the farmers, the land, the animals and their communities have made California the number one dairy state. A life-size animated Holstein cow has center stage on a satellite float. As on last year’s float, decoration materials will utilize co-products of food production, such as almond hulls and walnut shells, products used as feed for dairy cows that would otherwise end up in landfills and that cows, as ruminants, turn into a nutritious food.

“We are honored to have this year’s Rose Parade float represent the more than 200-year legacy of California dairy and generations of farm families who have committed endless hours to working with the land and animals in their care to produce a real, wholesome and nutritious food,” said John Talbot, CEO of Real California Milk and the California Milk Advisory Board. “The float design reflects the farm tradition passed from generation to generation in the hope that successfully working together can echo throughout the community with healthy, happy people.”